Agassi Sports Entertainment partners with IBM on racquet sports AI

Published 09/07/2025, 13:34
© Reuters.

LAS VEGAS - Agassi Sports Entertainment Corp. (OTC PINK:AASP) announced Wednesday it has engaged IBM (NYSE:IBM) to develop artificial intelligence solutions aimed at enhancing the digital experience for racquet sports players and fans.

The collaboration will focus on creating AI technology, to be branded as "Agassi Intelligence," designed to analyze player performance and provide actionable recommendations for players of all skill levels.

"We are incredibly excited to work with IBM to develop new technology for the racquet sports industry," said Ronald Boreta, CEO of Agassi Sports Entertainment, in a press release statement. "Our mission has been to work with best in class operators."

Andre Agassi, the former world number one tennis player and eight-time Grand Slam winner, said the partnership aims to "grow the racquet sports industry while promoting health and wellness."

Jonathan Wright, Managing Partner at IBM Consulting, stated that the collaboration "reflects our commitment to improving the player experience, elevating sports to a new level globally, and helping players become better versions of themselves through the use of AI tools."

The companies plan to develop digital solutions focused on training, performance tracking, and fan engagement across racquet sports, including pickleball and padel.

Agassi Sports Entertainment describes itself as a sports entertainment, content, media, and technology company focused on consolidating and growing racquet sports communities.

The announcement did not include financial terms of the engagement or specific timelines for product launches.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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