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SEATTLE - Amazon (NASDAQ:AMZN) unveiled a new AI-powered Amazon Business Assistant designed to help business buyers discover savings and make informed purchasing decisions, the company announced Wednesday at its Amazon Business Reshape conference. The tech giant, currently valued at $2.66 trillion and trading near its 52-week high of $258.60, continues to strengthen its enterprise offerings as part of its broader growth strategy.
The assistant, available at no extra cost to U.S. Amazon Business users starting today, provides personalized recommendations based on purchase history and account settings. Users can access it by clicking an orange icon on their Amazon Business account page. According to InvestingPro data, Amazon’s shares are currently trading at approximately Fair Value, with 34 analysts recently revising their earnings expectations upward for the upcoming period.
Amazon also announced several other AI tools powered by Amazon Bedrock, including Savings Insights, which will be available to Business Prime members in the coming weeks. This feature analyzes purchase history and pricing patterns to identify potential savings opportunities through a dashboard highlighting bulk discounts and other cost-saving options.
Business Prime Enterprise plan administrators will gain access to Spend Anomaly Monitoring, which automatically detects unusual purchasing patterns and alerts administrators about potential irregularities without implementing restrictive controls.
Additionally, Amazon Business, AWS, and Deloitte announced a collaboration to develop two AI-driven solutions aimed at optimizing industrial business buying and sourcing operations. The first solution, available to select manufacturers in early 2026, will analyze patterns to predict potential parts and inventory disruptions. The second solution, launching for U.S. utility organizations in early 2026, aims to enhance grid reliability through AI-driven diagnostics and predictive modeling.
"For over a decade, we’ve redefined how organizations manage purchasing by delivering a faster, smarter, and more transparent buying experience," said Shelley Salomon, vice president of Amazon Business, according to the press release.
Amazon Business currently serves more than eight million organizations globally, including 97 of the Fortune 100 companies, and has generated over $35 billion in annualized gross sales. This represents about 5% of Amazon’s total revenue, which reached $691.33 billion in the last twelve months with 11.48% year-over-year growth. The company maintains strong financial health with a "GREAT" overall score from InvestingPro, which offers comprehensive Pro Research Reports on Amazon and 1,400+ other top stocks, providing clear, actionable intelligence through intuitive visuals and expert analysis.
In other recent news, Amazon reported an 8% year-over-year increase in online spending for October, as noted by Bank of America. This growth outpaced brick-and-mortar retail, which saw a 1% decline, highlighting a continued shift toward e-commerce. Additionally, Amazon has taken legal action against Perplexity AI, demanding the startup cease using its AI browser agent, Comet, for online purchases due to alleged computer fraud. On the financial front, Mizuho raised Amazon’s stock price target to $315, maintaining an Outperform rating, citing increased confidence following the company’s third-quarter results and a partnership with OpenAI. New Street Research also raised its price target for Amazon to $340, attributing the increase to anticipated growth in AWS revenue driven by developments like the Blackwell ramp and Trainium3 rollout. Furthermore, HSBC increased its price target to $300, following a significant seven-year, $38 billion cloud services deal between AWS and OpenAI. These developments reflect Amazon’s strategic moves and growth prospects in both e-commerce and cloud services.
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