Two National Guard members shot near White House
LEAWOOD, Kan. - AMC Theatres (NYSE:AMC) announced the introduction of a new AMC Popcorn Pass that will allow AMC Stubs members to receive 50% off a large popcorn every day for an annual fee of $29.99 plus tax. The theater chain, which generated $4.87 billion in revenue over the last twelve months with 9.74% growth, continues to explore new revenue streams amid challenging financial conditions.
The program, which replaces the AMC Annual Bucket previously available only at AMC CLASSIC locations, will launch December 1, 2025, and remain valid through December 31, 2026. The pass will be available to all AMC Stubs members at theaters across the United States. This initiative comes as InvestingPro data shows AMC operating with weak gross profit margins of 14.96% and facing significant cash burn challenges.
According to the company, pass holders will be able to use the discount once daily on large AMC Perfectly Popcorn purchases made in-theater. The benefit includes the standard AMC Stubs membership perk of one free refill per day.
"Popcorn is at the heart of the moviegoing experience, and the AMC Popcorn Pass makes it easier than ever for guests to enjoy the treat they love each time they visit," said Carrie Trotter, Senior Vice President of Marketing at AMC Theatres, in a press release statement.
The pass will be available for purchase at participating AMC locations nationwide and through the company’s website beginning December 1. The theater chain noted that the pass is non-transferable and can only be used by the registered passholder.
AMC operates approximately 860 theaters with 9,600 screens globally, making it the largest movie exhibition company in the United States, Europe, and worldwide.
In other recent news, AMC Entertainment reported third-quarter 2025 revenue of $1.3 billion, surpassing the forecast of $1.23 billion. However, its earnings per share (EPS) were -$0.21, which was slightly below the expected -$0.19. Despite the EPS miss, the revenue surprise was a notable achievement for the company. Additionally, AMC announced that over 4.5 million guests visited its theaters globally in the past week, with about two-thirds attending screenings of Universal’s "Wicked: For Good." This musical adaptation drew more than 3.3 million visitors to AMC’s U.S. locations and over 1.2 million internationally. In other developments, National CineMedia has acquired Spotlight Cinema Networks, increasing its national market share by approximately 6%. The acquisition also expands NCM’s presence in the New York and Los Angeles markets by 30%. These recent developments highlight significant activity and strategic moves within the cinema industry.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.