Appian appoints David Crozier as chief marketing officer

MCLEAN, Va. - Appian (NASDAQ:APPN), a process automation software company with a market capitalization of $2.15 billion, announced the appointment of David Crozier as Chief Marketing Officer, effective July 21, 2025. Crozier will report directly to CEO Matt Calkins.

Crozier brings over 20 years of marketing experience to the process automation software company. He previously served as Vice President of Marketing at Hewlett Packard Enterprise (HPE), where he led global marketing for HPE Services and most recently for HPE GreenLake, the company’s cloud and AI solutions portfolio.

Before his tenure at HPE, Crozier held various marketing leadership positions at IBM, working across enterprise software, financial services, and industry solutions. He holds a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.

Appian, which describes itself as "The Process Company," provides software platforms designed to help organizations improve their business processes. The company serves clients across multiple industries, focusing on process optimization, cost reduction, and customer experience enhancement.

The appointment was announced in a press release statement issued by the company.

In other recent news, Appian Corporation reported its Q1 2025 financial results, revealing a revenue of $166.4 million, which exceeded forecasts despite a slight miss on earnings per share (EPS), posting a loss of $0.02 against an expected gain of $0.01. The company’s cloud subscription revenue saw a significant 15% year-over-year increase, contributing to the positive revenue surprise. Appian’s federal business segment also showed robust performance, with a 59% increase in bookings compared to the previous year. Additionally, Appian announced a $10 million stock repurchase program, set to run from May 2025 through the end of the year, as part of a new employee compensation plan.

Appian has also been recognized as a leader in AI-enabled claims management systems by Everest Group, following the launch of its Connected Claims 2.0 solution designed to enhance the insurance claims process. In a move to strengthen its market presence in the UK and EMEA regions, Appian appointed three new sales executives with extensive industry experience from companies like Salesforce and Oracle. Furthermore, Citi analyst Steven Enders raised the price target for Appian to $41, maintaining a Buy rating, citing the company’s strong Q1 performance and advancements in AI monetization as key factors. These developments underscore Appian’s commitment to innovation and its strategic focus on expanding its market leadership.

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