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RIYADH - Apple, the world’s largest technology company by market capitalization at $3.17 trillion, launched its online store and app in Saudi Arabia on Monday, marking the company’s first retail presence in the Kingdom and introducing Arabic-language support for customers. According to InvestingPro, Apple maintains its position as a prominent player in the Technology Hardware industry, with global revenues reaching $400.37 billion in the last twelve months.
The expansion allows Saudi customers to shop Apple’s full product lineup with personalized service from Apple team members. The online store offers configure-to-order options for Mac computers and personalization features including free Arabic and English engraving on select accessories.
"Our customers in Saudi Arabia are passionate about the things they can do with technology, and our teams can’t wait to connect with customers," said Deirdre O’Brien, Apple’s senior vice president of Retail and People, in a press release statement.
The online store includes services such as personalized shopping assistance via chat and phone, post-purchase setup help, and device trade-ins. Customers can use Tamara’s Buy Now Pay Later option to make interest-free installment payments over four months.
Educational pricing is available for students, parents, and educators, with a limited-time back-to-school promotion running until September 30 that includes free AirPods or an accessory with eligible Mac or iPad purchases.
Apple also announced plans to open its first physical retail locations in Saudi Arabia beginning in 2026, including an "iconic retail store" at Diriyah, a UNESCO World Heritage site.
The retail expansion builds on Apple’s existing investments in Saudi Arabia, which include the region’s first Apple Developer Academy opened in Riyadh in 2021 in partnership with the Saudi government, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University. For detailed analysis of Apple’s expansion strategy and comprehensive financial metrics, investors can access the full Pro Research Report available on InvestingPro, which covers this and 1,400+ other top US stocks.
In other recent news, Apple reported a modest increase in iPhone shipments, growing by 1.5-4% during the second quarter of 2025, despite strong sales during China’s 618 shopping festival. Meanwhile, Apple TV+ achieved a record 81 Emmy Award nominations, with "Severance" leading the pack with 27 nominations. In a strategic move, Apple announced a $500 million commitment to MP Materials for the development of rare earth magnets and the establishment of a recycling facility in California. This partnership aims to secure the supply of vital materials in the United States and advance environmental progress. Additionally, Apple is set to use Samsung’s crease-free display technology for its foldable iPhone expected in 2026, with Fine M-Tec supplying key components. In the analyst community, Jefferies has expressed a cautious outlook on Apple’s smartphone demand, citing weak market conditions and rising memory costs. This cautious sentiment contrasts with the company’s ongoing efforts to innovate and expand its technological capabilities.
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