Apple unveils iPhone Air, its thinnest iPhone with titanium design

Published 09/09/2025, 19:18
© Reuters.

CUPERTINO - Apple (AAPL), the world’s most valuable technology company with a market capitalization of $3.49 trillion, on Tuesday introduced the iPhone Air, its thinnest iPhone ever at 5.6mm, featuring a titanium frame and enhanced durability with Ceramic Shield protection on both front and back.

The new model, which will be available for pre-order starting Friday, September 12, with a release date of September 19, starts at $999 for the 256GB configuration. It comes in four colors: space black, cloud white, light gold, and sky blue. According to InvestingPro analysis, Apple is currently trading above its Fair Value, with 20 analysts recently revising their earnings expectations upward for the upcoming period.

The iPhone Air features a 6.5-inch Super Retina XDR display with ProMotion technology that enables refresh rates up to 120Hz. The display reaches 3000 nits peak outdoor brightness, which Apple says is the highest ever on an iPhone. The company’s continued innovation has helped maintain its strong market position, with revenues reaching $408.6 billion in the last twelve months.

The device introduces a new 18MP "Center Stage" front camera with a square sensor that can automatically adjust to include everyone in group shots. On the rear, a 48MP "Fusion" camera system provides the equivalent of four lenses, including 28mm and 35mm focal lengths and a 2x optical-quality telephoto option.

Powering the iPhone Air are three Apple-designed chips: the A19 Pro processor, N1 wireless networking chip supporting Wi-Fi 7 and Bluetooth 6, and C1X cellular modem. Apple claims the C1X is up to twice as fast as its predecessor while using 30 percent less energy.

The iPhone Air features an eSIM-only design, which Apple says contributes to its thin profile by eliminating the physical SIM card tray. The company notes that eSIM is supported by over 500 carriers worldwide.

The device will ship with iOS 26, which includes Apple Intelligence capabilities such as Live Translation and visual intelligence features.

According to the press release statement, the iPhone Air contains 35 percent recycled content overall, including 80 percent recycled titanium, and is manufactured using 45 percent renewable electricity across the supply chain. InvestingPro rates Apple’s overall financial health as "GOOD," with particularly strong scores in profitability metrics. Discover 13 more exclusive ProTips and comprehensive analysis in the Pro Research Report, available with an InvestingPro subscription.

In other recent news, Apple has introduced several new products, including the Apple Watch Series 11, which features hypertension alerts, sleep quality tracking, and extended battery life. The watch boasts up to 24 hours of battery life and improved scratch resistance. Apple also unveiled the iPhone 17 Pro and iPhone 17 Pro Max, showcasing a redesigned aluminum unibody and an integrated vapor chamber cooling system for enhanced performance and battery life. These models will be available in various colors, with pricing starting at $1,099. Additionally, the company launched the Apple Watch SE 3, which now includes advanced health features and an Always-On display. The premium Apple Watch Ultra 3 was also introduced, featuring satellite communication capabilities for emergency services. In the financial sector, Evercore ISI has reiterated its Outperform rating on Apple, setting a price target of $250.00. This follows a favorable ruling in a Department of Justice case against Google, allowing Apple to continue receiving traffic acquisition cost payments from search providers.

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