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CUPERTINO - Apple (AAPL), the $3.52 trillion technology giant with consistently strong financial health according to InvestingPro, unveiled the Apple Watch Ultra 3 on Tuesday, introducing satellite communication capabilities and new health monitoring features to its premium smartwatch lineup.
The latest model includes Emergency SOS via satellite, allowing users to text emergency services, message contacts, and share location when off the grid. The satellite features will be free for two years with purchase.
The Ultra 3 features the largest display ever in an Apple Watch, with 24 percent thinner borders increasing screen area without changing the case size. The device offers up to 42 hours of battery life in standard mode and up to 72 hours in Low Power Mode.
Apple is adding hypertension notifications, pending regulatory clearance, which will alert users to signs of chronic high blood pressure by analyzing blood vessel response patterns over 30-day periods. The company also introduced a sleep score feature that evaluates sleep quality based on duration, consistency, and time spent in different sleep stages.
The device includes 5G cellular capabilities and upgraded fitness features, including a new Workout Buddy function powered by Apple Intelligence that provides personalized spoken motivation during exercise sessions.
Available in natural or black titanium, the Apple Watch Ultra 3 starts at $799. Pre-orders begin today with availability in stores starting September 19 in more than 50 countries including the U.S.
The watch will run on watchOS 26, which will be available for compatible Apple Watch models on September 15. According to the press release, the Ultra 3 is manufactured with 40 percent recycled content, including 100 percent recycled cobalt in the battery and titanium in the case.
In other recent news, Apple has been the focus of multiple analyst reports and legal developments. Evercore ISI reiterated its Outperform rating on Apple, maintaining a $250 price target, following a favorable ruling in the Department of Justice case against Google. This decision allows Apple to continue receiving traffic acquisition cost payments from search providers. UBS also maintained its Neutral rating with a $220 price target ahead of Apple’s "Awe Dropping" event, where the iPhone 17 lineup is expected to be unveiled. Jefferies raised its price target for Apple to $205.82 from $190.67, citing factors like tariff relief and anticipated AI-driven enhancements to Siri in 2026. Meanwhile, HSBC kept its Hold rating and $220 price target as Apple prepares to launch the iPhone 17 series, which will include a new "Air" model. In legal news, Cerence Inc filed a patent infringement lawsuit against Apple, alleging unauthorized use of six patents related to text input and voice command technologies. These developments highlight ongoing interest and scrutiny surrounding Apple’s business activities.
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