Asana joins AWS Marketplace’s new AI Agents and Tools storefront

SAN FRANCISCO - Asana (NYSE:ASAN) (LTSE:ASAN), a work management platform with a market capitalization of $3.32 billion and impressive gross profit margins of 89%, announced Wednesday its inclusion in Amazon Web Services’ new AI Agents and Tools storefront in AWS Marketplace, allowing AWS customers to discover and deploy Asana using their existing AWS accounts.

The work management platform provider said this integration will help accelerate AI agent and workflow development for customers seeking to implement AI solutions.

The new AWS Marketplace storefront serves as a centralized catalog featuring AI solutions from AWS Partners. Through this marketplace, customers can streamline procurement processes and maintain visibility over licensing and access through their AWS accounts.

"By offering Asana through the AWS Marketplace AI Agents and Tools storefront, we’re providing customers with a streamlined way to access our platform’s AI solutions, including AI Studio," said Eron Sunando, Head of Global Channel & Alliances at Asana.

Asana’s platform includes AI Studio, a no-code builder for designing AI workflows. The company stated that its AI capabilities handle project coordination and orchestrate work across workflows from intake to reporting, leveraging what it calls the Work Graph to capture context and relationships between work activities.

As a SaaS solution in the marketplace, Asana supports model context protocol (MCP) for agent communication, allowing AI agents to access work data including projects and tasks across AWS services.

Asana currently serves over 170,000 customers including Accenture, Amazon, and Suzuki, according to the company’s press release statement. InvestingPro analysis indicates the stock is currently undervalued, with 11 analysts recently revising their earnings expectations upward. Discover more insights about Asana and other tech stocks in InvestingPro’s comprehensive research reports, available for over 1,400 US equities.

In other recent news, Asana has announced a series of significant developments. The company reported a 9% year-over-year increase in revenue for its fiscal first quarter, surpassing consensus expectations by 1%. Despite this growth, adjusted billings grew by only 5% year-over-year, falling 2% below consensus estimates. Asana’s non-GAAP operating margin saw a notable improvement, increasing by 4.3% and marking a 13.5 percentage point rise from the previous year. Additionally, the company has appointed Dan Rogers as the new CEO, effective July 21, 2025, succeeding co-founder Dustin Moskovitz, who will transition to Board Chair.

In a strategic move, Asana’s founder and CEO, Dustin Moskovitz, purchased approximately 449,000 shares of company stock, totaling about $6.4 million, ahead of the leadership change. JMP Securities reiterated its Market Outperform rating on Asana with a $22 price target following this stock purchase. UBS maintained its Neutral rating with an $18 price target, highlighting Asana’s consistent messaging and plans to reaccelerate revenue growth through add-on services like AI Studio. Piper Sandler kept its Overweight rating and $19 price target, viewing the leadership change as a potential catalyst for sentiment reversal. FBN Securities raised its price target for Asana to $18 from $17, citing strong margin expansion and a 20% increase in large customers spending over $100,000 annually.

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