ASOS forecasts profit jump, own brand sales growth

Published 21/03/2025, 08:14
ASOS forecasts profit jump, own brand sales growth

LONDON - ASOS (LON:ASOS) plc, the global online fashion retailer, is set to announce its first-half fiscal year 2025 results on April 24, with expectations of a significant increase in profitability. Despite a continued decline in volume, the company anticipates revenue growth in line with consensus and adjusted EBITDA to surpass expectations.

The company attributes the anticipated financial improvements to a strong gross margin performance, resulting from reduced markdown activity and a higher proportion of full-price sales, coupled with ongoing cost control measures. ASOS has also seen its own brand full-price sales return to growth during the first half of the year. This success is partly credited to its Test & React model, which now accounts for over 15% of own-brand sales and is expanding, allowing ASOS to stay ahead in offering trending products to its fashion-forward customer base.

The consensus forecast, compiled from nine contributors as of March 20, 2025, predicts total sales growth in constant currency at -13%, with an adjusted EBITDA of £34 million and an adjusted EBITDA margin of 2.6%.

ASOS, which was established in 2000, serves 20 million active customers across more than 200 markets. The company is known for its range of own brands, including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, along with a variety of products from local and international partner brands. With a focus on design and a flexible commercial model, ASOS aims to make the latest fashion trends accessible to everyone, empowering customers to express their individuality.

This forecast and trading update is based on a press release statement issued by ASOS plc.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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