Aterian launches multiple brands on BestBuy.com in expansion move

Published 20/08/2025, 13:38
Aterian launches multiple brands on BestBuy.com in expansion move

NEW YORK - Consumer products company Aterian, Inc. (NASDAQ:ATER), currently trading at $0.98 with a market capitalization of $8.67 million, has launched several of its brands on BestBuy.com, according to a press release statement issued Wednesday. InvestingPro analysis suggests the stock is currently trading below its Fair Value, making it one of many stocks featured on the Most Undervalued list.

The company began offering products from five of its brands - hOmeLabs, Squatty Potty, PurSteam, Mueller Living, and Photo Paper Direct - on the electronics retailer’s website on Tuesday.

Arturo Rodriguez, Chief Executive Officer of Aterian, described the move as part of the company’s omnichannel growth strategy, noting that the Best Buy platform would help "scale our e-commerce presence, reach new audiences, and broaden consumer access to our products."

The product lineup available on BestBuy.com includes dehumidifiers and trash cans from hOmeLabs, toilet stools from Squatty Potty, steam irons and mops from PurSteam, kitchen appliances from Mueller Living, and printable media from Photo Paper Direct.

Aterian sells its products across major online marketplaces including Amazon, Walmart, and Target, as well as through its own direct-to-consumer websites.

The company, which builds and acquires e-commerce brands across multiple categories including home and kitchen appliances, health and wellness, and air quality devices, trades on the Nasdaq under the ticker ATER.

In other recent news, Aterian Inc. reported a decline in revenue for the second quarter of 2025. The company’s net revenue fell to $19.5 million, down from $28 million in the same quarter the previous year. Alongside the revenue decrease, Aterian posted an adjusted EBITDA loss of $2.2 million, contrasting with a gain of $200,000 in Q2 2024. These results highlight significant financial challenges for the company. Analysts have not yet provided any upgrades or downgrades following the earnings report. Investors are closely watching these developments for any potential impact on the company’s future performance. These recent updates are crucial for stakeholders assessing Aterian’s financial health.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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