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Investing.com -- Briarwood Chase Management, a leading US-based investment firm, has increased its shareholding in Sidetrade (EPA:ALBFR), the global leader in AI-powered Order-to-Cash applications, to over 5% of the company’s capital. The decision to increase its stake in Sidetrade ( Euronext (EPA:ENX) Growth: ALBFR.PA) was made after an extensive analysis of the SaaS leader’s economic model and a meeting with the company’s leadership team.
This move by Briarwood Chase Management surpasses the 5% ownership threshold in Sidetrade, marking its confidence in the company’s AI roadmap, market potential, and the visionary leadership of its CEO. The investment firm’s Managing Director, Robert Blatt, expressed that Sidetrade’s strategic focus on growth in North America, its exceptional margin potential, and its status as a robust and high-quality SaaS player align with their investment philosophy.
Sidetrade is recognized as a leader in the Order-to-Cash industry by top US technology research and consulting firms. The company is transforming the industry by simplifying the daily operations of financial leaders in large organizations to deliver immediate productivity improvements while securing and accelerating cash flow generation.
Olivier Novasque, CEO of Sidetrade, expressed excitement about the trust placed in their growth journey by Briarwood Chase Management. He noted that after two years of rapid expansion to establish a critical foothold in the US, 2024 was a year of strategic consolidation for Sidetrade. The company focused on strengthening its foundations and fine-tuning its teams. With the US market showing exceptional momentum, Sidetrade plans to reignite investments in 2025 to seize this unparalleled opportunity and drive the company’s growth to the next level.
At the core of Sidetrade’s innovation is Aimie, a unique AI powered by the Sidetrade Data Lake. Aimie drives smart customer insights and delivers value for businesses worldwide. The rise of generative AI and the growing demand for efficiency are leading businesses to adopt cutting-edge technologies like Sidetrade’s.
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