Crocs stock hits 52-week low at 81.01 USD

Crocs Inc (NASDAQ:CROX) stock has reached a 52-week low, hitting a price of 81.01 USD. According to InvestingPro analysis, the company maintains strong fundamentals with a "GREAT" financial health score and trades at an attractive P/E ratio of 6.37x. This marks a notable downturn for the company, which has seen its stock value decrease by 20.2% over the past year. Despite the decline, Crocs maintains impressive gross profit margins of 59.25% and management has been actively buying back shares. The current market environment presents challenges, though analysis suggests the stock may be undervalued. Investors and analysts will be closely watching Crocs’ performance in the coming months to assess whether this trend will continue or if the company can recover from its current low point. For deeper insights into CROX’s valuation and 11 additional ProTips, access the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Crocs, Inc. reported a notable 12.3% increase in international revenue for the first quarter of 2025, which was a key factor in Williams Trading upgrading the stock to a Buy rating and raising the price target to $135. This upgrade comes amid a significant reduction in tariffs on Chinese goods, which were cut from 145% to 30%, providing an unexpected boost to the company. In contrast, UBS adjusted its price target for Crocs to $110, maintaining a Neutral rating due to mixed fundamental trends observed in the second quarter. Piper Sandler analysts reiterated their Overweight rating with a price target of $120, expressing confidence in Crocs’ strategy despite recent market challenges. Concerns were noted about potential order cancellations and the company’s ability to implement price increases for its Crocs and HEYDUDE brands. Meanwhile, Stifel maintained its Buy rating with a $127 price target, highlighting recent leadership changes, including the promotion of Terence Reilly to Executive Vice President, Chief Brand Officer. Reilly’s extensive experience is expected to benefit Crocs’ marketing and communications efforts for both the Crocs and HEYDUDE brands. These developments reflect the varied analyst perspectives on Crocs’ current position and future prospects.

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