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NEW YORK - DDC Enterprise Limited (NYSEAMERICAN:DDC), a consumer and digital asset treasury company, announced Thursday the appointment of Markus Thielen as Strategic Macro Advisor to guide the firm’s Bitcoin treasury accumulation strategy. The company, currently valued at approximately $169 million, has seen its stock surge 185% over the past six months despite a recent 7.8% pullback last week, according to InvestingPro data.
Thielen, founder of digital asset research firm 10x Research, will advise DDC on market dynamics, macro strategy, and risk allocation frameworks. He previously held positions at Matrixport, Jomon Investment Management, Millennium Capital Partners, and JP Morgan’s Investment Group.
"His understanding of institutional markets, derivatives structures, and Bitcoin’s evolving macro role will help strengthen DDC’s positioning as a pioneer in corporate Bitcoin treasury management," said Norma Chu, Founder, Chairwoman and CEO of DDC Enterprise, according to the company’s press release.
The appointment adds to DDC’s advisory team, which includes Dave Chapman from OSL Group and Yat Siu from Animoca Brands, as the company continues implementing its Bitcoin accumulation roadmap. InvestingPro analysis shows DDC maintains a healthy balance sheet with more cash than debt and sufficient liquid assets to cover short-term obligations, potentially supporting its Bitcoin acquisition strategy.
Thielen stated in the announcement that he supports "DDC’s vision of integrating Bitcoin into a broader corporate and macro framework," noting that the company’s approach is "grounded in operational fundamentals and disciplined accumulation."
DDC Enterprise describes itself as participating in the "corporate Bitcoin treasury revolution" while maintaining its foundation as an Asian food platform. The company has positioned Bitcoin as a core reserve asset within its financial strategy.
The information in this article is based on a press release statement from DDC Enterprise Limited.
In other recent news, DDC Enterprise Limited reported its Q2 2025 earnings, showing a revenue of $111.39 million and earnings per share of $4.04. Despite these figures, investors expressed concerns, as indicated by a significant drop in the company’s stock price. Additionally, DDC Enterprise expanded its Bitcoin holdings by acquiring an additional 50 Bitcoin, raising its total to 1,058 BTC. The company disclosed that the average cost per Bitcoin was $108,665, continuing its strategy of Bitcoin accumulation amidst cautious market sentiment. In a strategic move, DDC appointed Dave Chapman, co-founder of OSL Group, to its Bitcoin Visionary Council. This council aims to guide the company’s Bitcoin treasury strategy by leveraging expertise in Bitcoin, macro strategy, regulation, and technology. These developments reflect DDC’s ongoing efforts to integrate its Bitcoin strategy with its broader business operations.
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