Deutsche Bank lifts Netflix stock target, maintains hold on revenue potential

Published 09/10/2024, 14:16
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On Wednesday, Deutsche Bank reaffirmed its Hold rating on Netflix (NASDAQ:NFLX) shares, while increasing the price target to $650 from the previous $590. The adjustment reflects the bank's view on the streaming giant's potential for growth in revenue, earnings, and free cash flow over the coming years.

The firm acknowledges Netflix's position as a strong growth narrative, expecting significant financial advancements in the near future. Despite this optimistic outlook, the Hold rating persists, largely due to current valuations which, at 31 times the estimated 2025 earnings per share (EPS), suggest limited scope for multiple expansion. The analyst predicts that the valuation multiple is likely to compress as the company's growth decelerates approaching 2025.

The deceleration is anticipated as a result of the diminishing benefits from paid sharing. The bank outlines three key factors that are expected to influence Netflix's performance by 2025: the baseline level of subscriber additions post-paid sharing adjustments, the trajectory of average revenue per membership (ARM) and average revenue per user (ARPU) growth, and the potential margin expansion following a remarkable 500-600 basis points rise during 2024.

Deutsche Bank's stance on Netflix is cautious, considering the strategic shifts the company is expected to undergo. The bank's analysis indicates that while Netflix has a solid footing for growth, the stock's current pricing captures much of this potential, leaving little room for an increase in the stock's trading multiple.

The updated price target of $650 represents Deutsche Bank's revised expectation for Netflix's stock value, taking into account the anticipated financial performance and market conditions leading up to 2025. The bank's commentary underscores the importance of subscriber dynamics, pricing strategies, and profitability metrics in shaping the company's mid-term financial outlook.

In other recent news, Netflix has been the subject of various analyst upgrades and downgrades. JPMorgan reiterated its Overweight rating on Netflix, highlighting the company's potential for strong growth and rising free cash flow.

The firm's optimism is fueled by several key factors, including expected mid-teens revenue growth in the coming years and continuous operating margin expansion. In contrast, Barclays downgraded Netflix from Equalweight to Underweight due to concerns over the company's growth prospects.

On a similar note, TD Cowen raised its price target for Netflix to $820, maintaining a Buy rating based on expected positive third-quarter results and continued business momentum. Piper Sandler upgraded Netflix stock from Neutral to Overweight, citing the potential for growth and pricing adjustments.

Recent developments also include the Philippines imposing a 12% value-added tax on digital services provided by tech giants like Netflix. The move is expected to generate approximately 105 billion pesos ($1.9 billion) from 2025 to 2029, with 5% of these funds earmarked to support Philippine creative industries.

On the earnings front, analysts from firms such as KeyBanc Capital Markets, JPMorgan, and Evercore ISI project positive revenue growth for Netflix, with advertising expected to account for more than 10% of total revenue by 2027. TD Cowen predicts that advertising will represent 13% of Netflix's total revenue by 2029. These projections are based on the company's robust content slate and potential for improved monetization.

InvestingPro Insights

Recent data from InvestingPro sheds additional light on Netflix's financial position and market performance, complementing Deutsche Bank's analysis. As of the last twelve months ending Q2 2024, Netflix reported a revenue of $36.3 billion, with a robust revenue growth of 13%. This aligns with Deutsche Bank's expectations of significant financial advancements in the near future.

The company's P/E ratio stands at 44.34, which is indeed high as noted by Deutsche Bank. However, an InvestingPro Tip suggests that Netflix is "Trading at a low P/E ratio relative to near-term earnings growth," with a PEG ratio of 0.62. This indicates that despite the high P/E, the stock might still be undervalued when considering its growth prospects.

Another InvestingPro Tip highlights that Netflix has shown a "High return over the last year," which is corroborated by the impressive 87.01% one-year price total return. This strong performance supports Deutsche Bank's view of Netflix as a compelling growth narrative.

For investors seeking a more comprehensive analysis, InvestingPro offers 15 additional tips for Netflix, providing a deeper understanding of the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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