Dutch Bros and Lonely Ghost launch limited-edition collaboration

Published 29/09/2025, 16:14
Dutch Bros and Lonely Ghost launch limited-edition collaboration

TEMPE, Ariz. - Dutch Bros Coffee (NYSE: BROS), the rapidly expanding coffee chain with nearly 30% revenue growth over the last twelve months and a market value of $9.4 billion, announced a limited-edition collaboration with streetwear brand Lonely Ghost featuring exclusive merchandise and a specialty drink, according to a press release issued Monday.

The partnership will roll out in stages beginning Wednesday, October 1, when customers can receive a limited-edition sticker with any drink purchase while supplies last.

On Monday, October 6, the companies will release co-branded apparel on Lonely Ghost’s website, coinciding with the launch of the "Lonely Ghost Chai" at all Dutch Bros locations. The specialty beverage features a blend of cherry and chai topped with Soft Top and cinnamon sprinkles.

The final element of the collaboration arrives on Wednesday, October 8, when Dutch Bros will offer a collectible item with a Lonely Ghost design to customers who purchase a medium or large drink, while supplies last.

"This partnership with Lonely Ghost felt seamless as they also share enthusiasm for joy and connection with their customers like Dutch Bros does," said Tana Davila, Chief Marketing Officer at Dutch Bros.

Bronson Christensen, Co-Founder of Lonely Ghost, stated, "Whether it’s over a hoodie or a cup of coffee, we both exist to bring people together."

Dutch Bros, founded in 1992 in Grants Pass, Oregon, currently operates approximately 1,000 drive-thru coffee locations across 23 states. The company offers customizable beverages including specialty coffee, energy drinks, cold brew, teas and lemonades. With analysts forecasting 25% revenue growth this year, InvestingPro data shows the company maintaining strong momentum in its expansion strategy.

In other recent news, Dutch Bros Inc. has seen several positive developments from financial analysts. RBC Capital has reiterated its Outperform rating and increased its price target to $85.00, following an impressive second quarter that exceeded expectations on all operating metrics. UBS has also raised its price target to $85.00, maintaining a Buy rating, citing a strong growth outlook in the high-growth coffee category. Stifel continues to hold a Buy rating with an $82.00 price target, noting the expansion of Dutch Bros’ food test across new locations in Kentucky, Alabama, and Tennessee.

TD Cowen has reiterated its Buy rating and set a price target at $86.00, keeping Dutch Bros as a top pick despite potential competition from McDonald’s new beverage offerings. Analysts at RBC Capital, UBS, and TD Cowen agree on the company’s resilience and growth potential, reflecting confidence in Dutch Bros’ market strategy and expansion plans. These recent developments highlight the coffee chain’s strong market position and ongoing growth initiatives.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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