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ASHBURN, Va. - DXC Technology (NYSE:DXC), the $2.38 billion market cap technology services provider with annual revenues of $12.79 billion, appointed Anthony Pappas as Chief Marketing Officer, the Fortune 500 company announced Thursday.
Pappas, who previously served as Vice President of Business Leadership at the company, will report directly to President and CEO Raul Fernandez. In his new role, Pappas will lead DXC’s global marketing organization with a focus on demand generation and alignment with sales enablement. According to InvestingPro analysis, DXC maintains a GOOD financial health score, positioning it well for strategic marketing initiatives.
According to the company’s statement, Pappas has been instrumental in redefining DXC’s brand over the past six months, helping to shape its new identity and market positioning.
"Anthony brings more than 30 years of global marketing experience and a proven ability to build high-performing teams that link brand storytelling to measurable business results," said Fernandez in the press release.
Prior to joining DXC, Pappas held several board roles and worked as a fractional Chief Marketing Officer and Chief Creative Officer. He previously served as President and Chief Creative Officer of DMI’s Global Brand Marketing and Customer Experience division. Earlier in his career, he founded Pappas Group, a creative agency that worked with brands including AARP, Hilton, Toyota, and Volkswagen before being acquired by DMI.
"I’m honored to step into the role of CMO at such a transformative time for DXC," Pappas said. "We’re redefining our brand around the power of AI to deliver real business outcomes for our customers."
DXC Technology provides information technology services to enterprise clients globally.
In other recent news, DXC Technology reported its Q1 2025 earnings, showing a decline in revenue. The company experienced a 4.3% organic revenue decrease, bringing in $3.2 billion for the quarter. Despite the revenue dip, DXC Technology emphasized its strong focus on artificial intelligence initiatives. The company has made significant investments in training and partnerships to integrate AI into its operations. This strategic move highlights DXC Technology’s commitment to innovation and adapting to technological advancements. Analyst firms have noted the company’s efforts in AI, though no upgrades or downgrades were reported. These developments reflect DXC Technology’s ongoing efforts to navigate current market challenges.
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