eGain appoints John Copeland as new VP of Marketing

SUNNYVALE, Calif. - eGain Corporation (NASDAQ:EGAN), a profitable AI customer experience automation company with a healthy 70% gross margin, has appointed John Copeland as its new Vice President of Marketing, the company announced Tuesday.

Copeland joins eGain from ServiceNow, where he served as Leader of Global Marketing Analytics and Insights. In that role, he focused on optimizing global marketing activities and implementing Generative AI use cases across customer-facing marketing touchpoints. According to InvestingPro data, eGain maintains a strong financial position with more cash than debt on its balance sheet, positioning it well for strategic marketing initiatives.

Prior to ServiceNow, Copeland spent nearly seven years at Adobe in various leadership positions, ultimately serving as Vice President and GM in the Digital Strategy Group. His experience also includes roles at eBay as Global Leader of Customer Analytics and Insights, as well as consulting positions at McKinsey & Company, Accenture, and Prophet.

"John’s unique combination of strategic vision and analytical expertise makes him the ideal leader to drive eGain’s marketing transformation," said Ashu Roy, CEO of eGain, in the press release.

In his new position, Copeland will be responsible for driving eGain’s marketing efforts as the company continues to expand in the AI customer experience automation market.

eGain provides AI-powered customer experience automation solutions to businesses. The appointment comes as the company looks to strengthen its position in the growing market for AI-driven customer experience technologies.

According to the company statement, Copeland’s data-driven approach and experience in optimizing marketing investments will be key assets as eGain pursues its growth strategy. The company’s stock has shown remarkable momentum, delivering a 56% return over the past six months. InvestingPro subscribers have access to 15+ additional exclusive insights about eGain’s financial health and market position through comprehensive Pro Research Reports, helping investors make informed decisions about this rapidly growing tech company.

In other recent news, eGain Corporation reported its Q4 2025 earnings, revealing a notable increase in revenue. The company achieved a quarterly revenue of $23.2 million, which represents an 11% sequential increase and a 3% rise compared to the same period last year. Despite these positive financial results, eGain’s stock experienced a slight decline in aftermarket trading. The stock closed at $6.24, down by 1.28%. These developments highlight the company’s continued revenue growth. However, the stock’s performance post-earnings announcement indicates a mixed reception from investors.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.