Flowers Foods stock hits 52-week low at $16.4 amid market challenges

Published 22/05/2025, 14:32
Flowers Foods stock hits 52-week low at $16.4 amid market challenges

Flowers Foods , Inc. (NYSE:FLO), a leading producer and marketer of packaged bakery foods in the United States with a market capitalization of $3.5 billion, has seen its stock price touch a 52-week low, dipping to $16.4. According to InvestingPro, the company maintains a healthy 49.5% gross profit margin and offers an attractive 5.82% dividend yield. This latest price level reflects a significant downturn for the company, which has experienced a 1-year change with a decrease of -30.11%. Despite these challenges, InvestingPro data shows the company has maintained dividend payments for 24 consecutive years and trades at an attractive P/E ratio of 14.8. The decline to this 52-week low underscores the challenges Flowers Foods has faced in a competitive market, where shifting consumer preferences and operational headwinds have impacted its financial performance. Investors and analysts are closely monitoring the company’s strategies for recovery and growth in the face of these persistent market pressures. Based on InvestingPro’s Fair Value analysis, the stock appears undervalued at current levels.

In other recent news, Flowers Foods reported its first-quarter 2025 earnings, revealing a slight miss on both earnings per share (EPS) and revenue forecasts. The company posted an EPS of $0.35, falling short of the expected $0.38, and revenue came in at $1.55 billion, below the forecast of $1.6 billion. These results reflect challenging market conditions, with the company facing significant challenges in the bread category. Jefferies analyst Scott Marks subsequently revised the price target for Flowers Foods, lowering it from $20.00 to $16.00, while maintaining a Hold rating on the stock. The adjustment follows concerns over weak performance in private label and away-from-home segments and pressure on the bread category. Flowers Foods management has highlighted the need for increased promotional activities and innovation to navigate the competitive landscape. The company is also contending with additional costs due to tariffs, which are impacting its cost structure. Despite these challenges, the company remains focused on brand differentiation and innovation to drive growth in the long term.

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