Giftify reports efficiency gains from AI integration

SCHAUMBURG, IL - Giftify, Inc. (NASDAQ:GIFT), the company behind CardCash.com and Restaurant.com, has announced significant operational improvements following the implementation of artificial intelligence (AI) across its enterprise. The company, currently trading at $1.29 per share and showing a notable 15% return over the last week according to InvestingPro data, is working to overcome challenging market conditions that have seen its stock decline by roughly 70% over the past year. The deployment of AI solutions has led to a notable increase in efficiency and customer engagement, according to a statement released today.

The company’s marketing and sales departments have integrated advanced AI models to optimize email and social media campaigns, which has resulted in a higher return on investment with lower operational costs. AI-driven sales strategies have also enhanced customer relationship management, leading to better conversion rates and operational efficiency. These improvements are crucial as InvestingPro analysis reveals the company faces challenges with its gross profit margin of 12.4% and currently operates with moderate debt levels. InvestingPro subscribers can access 10 additional key insights about Giftify’s financial health and market position.

Giftify’s proprietary AI-powered customer service platform has recorded a 40% reduction in response times and a 20% decrease in support-related email volume. Additionally, there have been measurable improvements in customer satisfaction and team productivity. The company generated revenue of $86.4 million in the last twelve months, though InvestingPro data indicates analysts don’t expect profitability this year.

Ketan Thakker, CEO of Giftify, Inc., stated that the strategic AI implementation is a fundamental advancement in the company’s operational capabilities, delivering measurable improvements that position the company for sustained value creation for users, partners, and shareholders. According to InvestingPro’s Fair Value analysis, the stock currently appears undervalued despite its operational challenges.

Giftify, Inc. is known for pioneering in the incentives and rewards industry, offering retail, dining, and entertainment experiences through its digital platforms. CardCash.com, a leading secondary gift card exchange platform, enables consumers and retailers to buy and sell gift cards. Restaurant.com, the nation’s largest restaurant-focused digital deals brand, connects consumers and businesses with dining, retail, and entertainment deals nationwide. The company’s stock typically trades with high price volatility and often moves counter to broader market trends, making it an interesting case for investors seeking detailed analysis through comprehensive tools like those available on InvestingPro.

The information provided is based on a press release statement from Giftify, Inc. Investors are advised that forward-looking statements in the press release are not guarantees of future performance and actual results may differ materially from those projected.

In other recent news, Giftify Inc. has made several strategic moves. The retail catalog and mail-order house secured a financing agreement with ClearThink Capital Partners (WA:CPAP), LLC, providing up to $10 million in equity financing. In addition, Giftify reached an agreement with Spars Capital Group LLC to extend the repayment of a significant loan, paying $1 million towards the principal and covering interest payments.

Giftify also cancelled a registered direct offering with Craft Capital Management, LLC, citing current market conditions. Moreover, the company appointed Balazs Wellisch as the new Chief Operating Officer of Restaurant.com, signaling a commitment to strengthening its leadership team.

These recent developments come as Giftify continues to manage its debt obligations and plans growth for CardCash, its secondary gift card exchange platform. The company’s growth strategy includes expanding their retail merchant network and launching new user acquisition strategies.

The company’s financial health and growth initiatives will be closely monitored by investors. As always, the company’s strategic moves and future plans are subject to change and are subject to risks and uncertainties that could affect the company’s actual performance.

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