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LOS ANGELES - Goodyear’s iconic blimp took gaming to new heights on Thursday as it hosted what the company calls the world’s first Pokémon battle 1,000 feet above Los Angeles, partnering with GameStop as part of the tire maker’s 100th anniversary blimp celebration.
The aerial gaming event featured YouTuber Casey Neistat alongside Oculus VR founder Palmer Luckey, ModRetro CEO Torin Herndon, and GameStop’s Head of Social Media Joe Fonicello. Participants used ModRetro’s Chromatic handheld gaming console during the exhibition aboard Goodyear’s Wingfoot Three airship.
"This collaboration is part of the Goodyear Blimp 100th anniversary celebration taking place throughout 2025," a company representative stated in a press release. While the official anniversary occurred on June 3, Goodyear plans to continue special appearances and collaborations throughout the year.
Content from the event was shared across the social media channels of GameStop, Goodyear Blimp, and Casey Neistat following the airborne gaming session.
Goodyear (NASDAQ:GT), founded in 1898, employs approximately 68,000 people worldwide and operates 53 manufacturing facilities across 20 countries. With a market capitalization of $2.95 billion and annual revenue of $18.59 billion, the company maintains innovation centers in Akron, Ohio, and Colmar-Berg, Luxembourg. According to InvestingPro analysis, Goodyear’s stock has gained over 10% year-to-date, though it currently trades below its Fair Value.
The gaming event represents an unusual promotional crossover between the traditional industrial tire manufacturer and the video game retailer, using the recognizable Goodyear Blimp as a platform for the celebration. While the company faces challenges with its debt burden, InvestingPro analysts expect net income growth this year, with the stock currently trading at an attractive P/E ratio of 12.16. Discover more insights about Goodyear’s financial health and growth potential in the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.
In other recent news, Goodyear Tire & Rubber Company has announced the release of its Assurance MaxLife 2 tire in the United States and Canada, which comes with an 85,000-mile limited treadlife warranty. This new tire is available in 58 sizes, catering to various vehicles, including family sedans, hybrids, crossovers, and luxury SUVs. Additionally, Brazil’s antitrust regulator, Cade, has approved Goodyear’s sale of the majority of its chemical business without any restrictions. In financial developments, Goodyear has priced a $500 million offering of 5-year senior notes with a 6.625% interest rate. The proceeds from this offering are intended to redeem its 5.000% Senior Notes due in 2026, which are currently outstanding at $900 million. Furthermore, BNP Paribas Exane has upgraded Goodyear’s stock rating from Neutral to Outperform, citing a positive outlook due to the company’s competitive position amid Section 232 auto tariffs. Analyst James Picariello noted that Goodyear’s strategic management of pricing and product mix offers a relative cost advantage over competitors. These recent developments reflect Goodyear’s strategic efforts to strengthen its financial position and market competitiveness.
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