GoPro unveils new accessories for 360 cameras including MAX2

SAN MATEO - GoPro, Inc. (NASDAQ:GPRO), the $348 million action camera maker whose stock has surged over 300% in the past six months, announced a new lineup of accessories designed specifically for its 360 cameras, including the recently launched MAX2 360 camera, according to a press release statement issued Wednesday. According to InvestingPro analysis, the company maintains a solid gross margin of nearly 35% despite recent market challenges.

The new product line includes several purpose-built accessories aimed at expanding creative possibilities for users capturing immersive content. Among the notable items are the Floating Extension Pole, which extends to 32 inches and allows for underwater filming without risk of losing the camera, and the MAX2 Lens Replacement Kit featuring twist-and-go replacement lenses.

For winter sports enthusiasts, GoPro introduced a Ski Pole Mount that attaches the Carbon Fiber Extension Pole directly to ski poles, enabling hands-free recording while skiing or snowboarding.

Other additions to the lineup include a Carbon Fiber Extension Set with three different-length poles, a compact Tripod with Ball Head that rotates 360 degrees, and various mounting accessories such as the Locking 1/4-20 Mounting Buckle and Magnetic Latch 1/4-20 Mount.

The company also released power management solutions including the MAX2 Enduro battery, which functions in temperatures as low as 14°F (-10°C), and a USB Pass-Through Door for extended recording sessions with external power.

Most accessories are available immediately on GoPro.com, with GoPro Subscribers eligible for discounts of up to 50%. Select items will reach retail stores by late November, just ahead of the company’s next earnings report scheduled for November 6. InvestingPro subscribers can access detailed financial analysis and exclusive insights about GoPro’s performance metrics through comprehensive Pro Research Reports, available for over 1,400 US stocks.

The accessories complement GoPro’s MAX2 360 camera, targeting creators who produce immersive content across various activities including travel, winter sports, and water sports. With revenue of $747 million in the last twelve months, GoPro continues to focus on product innovation despite facing broader market challenges. For deeper insights into GoPro’s financial health and growth prospects, visit InvestingPro, where subscribers can access exclusive ProTips and comprehensive financial metrics.

In other recent news, GoPro has reported several significant developments. A jury in the United States District Court found that GoPro did not infringe on two patents with its cameras launched between 2020 and 2024. However, damages were awarded for some legacy products. In product news, GoPro has launched the Fluid Pro AI gimbal, which is now available for preorder at $229.99 and will be in retail stores by early November. Additionally, the company introduced the MAX2 360 camera and the LIT HERO miniature lifestyle camera, enhancing its camera lineup with advanced features like True 8K video resolution and 360 audio capture.

GoPro also expanded its 360 editing capabilities by releasing a public beta of its ReFrame plugin for DaVinci Resolve, complementing its existing plugins for Adobe Premiere Pro and After Effects. In another initiative, GoPro announced that subscribers have contributed over 125,000 hours of video content to its AI Training Licensing program, allowing participants to monetize their content by licensing it for AI model training. This program offers subscribers 50% of the license revenue generated from their content. These developments highlight GoPro’s ongoing efforts to innovate and expand its product offerings and services.

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