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ATLANTA - IHG Hotels & Resorts (NYSE:IHG) announced Tuesday the availability of development opportunities in the United States for Ruby Hotels, the company’s 20th global brand.
The premium hotel brand, which joined IHG’s portfolio earlier this year, will target cost- and style-conscious travelers in U.S. city centers. Ruby currently operates 34 open or pipeline hotels across major European cities since its founding in Germany in 2013. This expansion comes as IHG demonstrates strong revenue growth of nearly 34% over the last twelve months.
IHG’s expansion strategy for Ruby will focus on major U.S. urban markets through new construction, conversions, and adaptive reuse projects. The brand features standardized rooms with amenities including rainfall showers and premium fixtures, while its public spaces offer 24/7 bars serving cocktails and coffee.
"Ruby is a brand built for the future of hospitality," said Jolyon Bulley, CEO, Americas at IHG Hotels & Resorts. "Its success in Europe speaks to the growing demand for flexible, lifestyle-focused hotels in highly traveled locations."
The company aims to grow Ruby to more than 120 global hotels within the next decade and over 250 hotels in the next 20 years. Ruby’s U.S. owners will have access to IHG’s distribution and technology systems, as well as the IHG One Rewards loyalty program.
Ruby Hotels emphasizes essential amenities while eliminating extras, positioning itself in what IHG describes as the growing "urban micro" segment. The brand targets travelers seeking premium accommodations at accessible price points.
According to the press release statement, franchise registration for Ruby Hotels is still pending in certain states, and IHG encourages interested developers to contact their development team to confirm local availability. For investors interested in tracking IHG’s expansion progress and financial metrics, InvestingPro offers comprehensive analysis and 12 additional ProTips, along with detailed research reports that transform complex Wall Street data into actionable intelligence.
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