Innovative Eyewear launches Reebok smartglasses on mobile app

Published 21/07/2025, 13:44
Innovative Eyewear launches Reebok smartglasses on mobile app

MIAMI - Innovative Eyewear, Inc. (NASDAQ:LUCY), a small-cap technology company with revenue growth of 22.75% in the last twelve months, announced today that its Reebok athletic smartglasses are now available on the Reebok mobile app, with availability on Reebok.com to follow on August 1.

The company, which manufactures smart eyewear under several brands including Lucyd, Reebok, Eddie Bauer and Nautica, is expanding distribution channels for its ChatGPT-enabled Bluetooth audio glasses.

According to the company, the Reebok.com website receives approximately 570,000 monthly organic visitors, which Innovative Eyewear believes will help introduce the smart eyewear to Reebok’s global customer base.

"Our Reebok frames were designed with the emphasis on innovation that is the hallmark of Reebok products," said Harrison Gross, CEO of Innovative Eyewear, in a press release statement. "Reebok Smart Eyewear elevates what a pair of glasses can be for an athlete, similar to how the Reebok Pump shoe helped to redefine footwear."

The smart eyewear allows users to stay connected to digital devices while wearing prescription or non-prescription glasses. The company offers various frame and lens combinations to meet different optical needs.

Innovative Eyewear trades on the Nasdaq under the ticker symbol LUCY.

In other recent news, Innovative Eyewear, Inc. has raised approximately $4.8 million through the exercise of warrants, including a warrant inducement transaction. The company secured about $2.2 million from the exercise of warrants to purchase 746,782 shares at $2.60 per share. Additionally, Innovative Eyewear issued new unregistered Series I warrants, generating an extra $0.3 million. These funds are intended for working capital and general corporate purposes. In a separate development, Innovative Eyewear announced a partnership with Smartech Retail Group to showcase its Reebok Powered by Lucyd smart eyewear collection at Smartech’s new Times Square location. This collaboration aims to provide live demos of their products, potentially increasing product adoption. Furthermore, Innovative Eyewear is expanding its presence in Canada through a new partnership with Eye Recommend, reaching over 600 optical practices. This expansion is supported by the recent Canadian Standards Association certification for their smart safety glasses.

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