Nucor earnings beat by $0.08, revenue fell short of estimates
NEW YORK - Integral Ad Science (NASDAQ:IAS), a digital media quality company showing strong revenue growth of ~14% in the last twelve months, announced a partnership with Lyft (NASDAQ:LYFT) to provide third-party measurement for advertisers on Lyft Media’s in-app inventory, according to a press release statement issued Wednesday. According to InvestingPro data, IAS maintains a robust gross profit margin of ~79%, indicating efficient operations in the digital advertising space.
The collaboration enables advertisers to validate the quality of their Lyft Media purchases through viewability, invalid traffic, and brand safety measurement. IAS serves as Lyft Media’s first media quality measurement partner.
The measurement tools are now available for English language mobile in-app ads, covering Lyft Media’s mobile in-app video and poster ads. Advertisers can access reporting through IAS Signal, the company’s unified reporting platform.
"We are delighted to partner with Lyft as their first media quality measurement platform, providing advertisers with greater transparency into their media buys through trusted and transparent metrics," said Lisa Utzschneider, CEO of Integral Ad Science. The company’s strong financial position is reflected in its "GREAT" financial health score from InvestingPro, with more cash than debt on its balance sheet and a healthy current ratio of 4.01.
Lyft Media launched its in-app ads in August 2023, allowing advertisers to target audiences using first-party data from rider transportation preferences. The platform is designed to engage users during their transportation journeys.
The partnership aims to provide advertisers with greater transparency into their media buys, comprehensive reporting capabilities, and trusted third-party measurement to ensure ads reach real viewers in fraud-free environments.
Integral Ad Science, a media measurement and optimization platform generating over $549 million in revenue, trades on the Nasdaq under the ticker IAS, while Lyft is listed under LYFT. InvestingPro analysis suggests IAS is currently undervalued, with analysts setting price targets significantly above current trading levels. Subscribers can access 8 additional ProTips and comprehensive financial metrics in the Pro Research Report.
In other recent news, Integral Ad Science (IAS) reported impressive first-quarter results for 2025, with both earnings per share (EPS) and revenue surpassing analyst expectations. The company achieved an EPS of $0.05, beating the forecasted $0.03, and reported a total revenue of $134.1 million, exceeding the anticipated $129.17 million. This performance was driven by significant growth in the company’s Optimization and Publisher revenue segments, which increased by 24% and 33% year-over-year, respectively. Following these results, IAS raised its full-year 2025 revenue guidance, projecting a range between $590 million and $600 million.
In executive news, IAS appointed Alpana Wegner as its new Chief Financial Officer, effective June 10, 2025. Wegner brings over 25 years of financial leadership experience and will lead the global finance team, reporting directly to CEO Lisa Utzschneider. Meanwhile, Stifel analysts maintained their Buy rating on IAS shares, highlighting the company’s strong first-quarter performance and upgraded its fiscal year 2025 revenue and EBITDA forecasts. However, Loop Capital adjusted its price target for IAS to $12 from $13, citing investor skepticism about the company’s potential in social media traffic despite its robust results.
KeyBanc Capital Markets maintained a Sector Weight rating on IAS, noting the company’s strong quarterly performance, particularly in its Optimization and Publisher segments. The analyst expressed optimism about IAS’s future potential, contingent on the company’s ability to leverage its Optimization strategy effectively. These developments reflect ongoing positive sentiment from analysts and strategic moves by IAS to strengthen its market position and executive team.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.