Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform enables customers to maximize their ROAS by verifying their ads; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV (CTV), social, display, video, and emerging media. It offers also digital media quality solutions; ad fraud detection and prevention, viewability and attention, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric that helps ensure media quality standards; context control solution that delivers contextual targeting and brand suitability capabilities; and pre-bid optimization solutions, post-bid measurement solutions, and publisher solutions. It serves advertisers and agencies, publishers, and supply-side platforms SSPs. The company was founded in 2009 and is headquartered in New York, New York.
Leadership Shift | Integral Ad Science faces a pivotal moment with CFO transition, raising questions about financial stability while reaffirming Q4 2024 guidance |
Market Dynamics | Explore IAS's position in the evolving digital ad verification landscape, with analysts projecting growth despite recent stock underperformance |
Competitive Edge | Delve into how IAS stands to benefit from competitor exits and industry trends, potentially strengthening its market presence and client base |
Future Trajectory | Analyst targets range from $13 to $18, reflecting varied outlooks on IAS's ability to capitalize on growing demand for ad verification services |
Metrics to compare | IAS | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipIASPeersSector | |
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P/E Ratio | 28.3x | −1.1x | 6.4x | |
PEG Ratio | 0.01 | 0.00 | 0.01 | |
Price/Book | 1.3x | 0.9x | 1.8x | |
Price / LTM Sales | 2.4x | 0.5x | 1.5x | |
Upside (Analyst Target) | 61.5% | 54.5% | 19.3% | |
Fair Value Upside | Unlock | 14.8% | 13.4% | Unlock |