Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform enables customers to maximize their ROAS by verifying their ads; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV (CTV), social, display, video, and emerging media. It offers also digital media quality solutions; ad fraud detection and prevention, viewability and attention, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric that helps ensure media quality standards; context control solution that delivers contextual targeting and brand suitability capabilities; and pre-bid optimization solutions, post-bid measurement solutions, and publisher solutions. It serves advertisers and agencies, publishers, and supply-side platforms SSPs. The company was founded in 2009 and is headquartered in New York, New York.
Digital Ad Frontie | Integral Ad Science navigates the evolving landscape of digital advertising verification, facing challenges and opportunities in a competitive market |
Financial Crossroads | Analyst projections for IAS vary, with price targets ranging from $9 to $18 per share, reflecting mixed sentiments on the company's growth potential |
Corporate Reshuffling | Explore the impact of recent executive changes, including a CFO transition, on IAS's stability and strategic direction in the digital ad verification secto |
Market Dynamics | Delve into IAS's position amidst industry trends, potential sale considerations, and emerging technologies shaping the future of digital advertising verification |
Metrics to compare | IAS | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipIASPeersSector | |
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P/E Ratio | 26.6x | −1.0x | 6.5x | |
PEG Ratio | 0.01 | 0.01 | 0.01 | |
Price/Book | 1.4x | 0.8x | 1.8x | |
Price / LTM Sales | 2.6x | 0.5x | 1.5x | |
Upside (Analyst Target) | 41.6% | 34.7% | 19.2% | |
Fair Value Upside | Unlock | 14.5% | 12.1% | Unlock |