Intuit enhances GenOS with financial LLMs and expert integration

Published 23/09/2025, 14:16
© Reuters

MOUNTAIN VIEW - Intuit Inc. (NASDAQ:INTU), a $195.75 billion market cap technology giant with impressive gross profit margins of 80.39%, has advanced its proprietary Generative AI Operating System (GenOS) with new capabilities to accelerate the development of AI-powered experiences across its platform, according to a company press release. According to InvestingPro data, the company currently trades near its Fair Value, suggesting the market is efficiently pricing its AI initiatives.

The financial technology firm, which has maintained strong revenue growth of 15.63% over the last twelve months, has introduced custom-trained Financial Intuit Large Language Models (LLMs) that are fine-tuned on financial datasets. These models currently power AI capabilities in QuickBooks Online and Intuit Enterprise Suite, delivering what the company reports as 5% improved accuracy and 50% reduced latency for some accounting workflows compared to general-purpose LLMs.

Intuit has also added expert-in-the-loop capabilities to its GenUX system, allowing human experts to seamlessly connect with AI agents within workflows. This integration provides customers with access to human tax and bookkeeping experts when needed.

Additionally, the company has enhanced its Agent Starter Kit with evaluation services that include frameworks for monitoring and measuring agent performance. These tools enable developers to continuously measure and optimize AI agent experiences.

"By rapidly advancing our GenOS in record time, we’ve dramatically stepped up our pace of innovation," said Alex Balazs, Executive Vice President and Chief Technology Officer at Intuit.

The company plans to introduce additional AI agents in the coming months, including Payroll Agent and Project Management Agent, which have already been launched in beta for QuickBooks Online users.

Intuit’s GenOS platform currently supports approximately 100 million consumer and business customers across its products including TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company reports it has 625,000 customer and financial attributes per small business, 70,000 tax and financial attributes per consumer, and generates 60 billion machine learning predictions daily. With its robust financial health score rated as "GREAT" by InvestingPro, which offers comprehensive analysis through its Pro Research Report covering 1,400+ top stocks, Intuit continues to demonstrate strong market leadership in financial technology innovation.

In other recent news, Intuit has provided updates on its financial outlook and strategic initiatives. The company reaffirmed its fiscal first-quarter 2026 guidance and full-year revenue forecast, expecting revenues between $20,997 million and $21,186 million, indicating a growth of 12-13%. Additionally, Intuit projects a non-GAAP earnings per share of $22.98-$23.18, reflecting a 14-15% increase for the fiscal year. Analysts have maintained positive outlooks on the company, with KeyBanc, Stifel, BMO Capital, RBC Capital, and Mizuho all reiterating their favorable ratings and price targets, ranging from $800 to $875. Intuit’s focus on leveraging AI and human intelligence to capture larger market segments was a key highlight during its recent investor day. The company aims to accelerate revenue growth to 20% by 2030, supported by strong performance in its QuickBooks Online mid-market and TurboTax Live segments. BMO Capital noted improved momentum in Intuit’s Tax segment, while RBC Capital emphasized strong mid-market growth potential. Mizuho highlighted the company’s goal to expand margins consistently as part of its long-term strategy.

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