Ipsos set to acquire The BVA Family in strategic expansion

PARIS - Ipsos (Market cap: €1.94B), a global leader in market research, has entered into exclusive talks to purchase The BVA Family, a well-known French market research group. According to InvestingPro analysis, Ipsos maintains a "Good" financial health score, positioning it well for strategic acquisitions. This move is set to enhance Ipsos’ capabilities in various research sectors, including packaging testing, customer experience, and mystery shopping.

The BVA Family, with over 900 employees and a strong foothold in the UK and Italy, is recognized for its proficiency in services, luxury, consumer goods, and behavioral sciences. Its portfolio includes BVA in France, Doxa in Italy, BDRC in the UK, and PRS IN VIVO, a leader in packaging testing.

Ben Page, CEO of Ipsos, stated that this acquisition would bolster their services in France and create new avenues for growth in the UK and Italy. He emphasized the potential for joint innovation and expansion resulting from the merger.

Gerard Lopez and Pascal Gaudin, Chairmen of The BVA Family, expressed their enthusiasm about joining Ipsos, highlighting the opportunity to capitalize on Ipsos’ international reach and expertise to deliver advanced insights to their clients.

The transaction’s finalization is contingent upon regulatory approvals, including consultations with employee representative bodies in France and clearance from competition authorities.

Ipsos, founded in 1975 and headquartered in Paris, operates in 90 markets and employs nearly 20,000 people. The company offers 75 business solutions and prides itself on providing insights into the behaviors and motivations of various groups. With an impressive gross profit margin of 68.74% and annual revenue of €2.53B, Ipsos demonstrates strong operational efficiency. The company is publicly traded on the Euronext Paris and is a component of the SBF 120 and Mid-60 indices.

This strategic acquisition is expected to reinforce Ipsos’ position as a market research powerhouse, furthering their mission to help clients navigate a rapidly evolving global landscape. Trading at a P/E ratio of 8.78 and offering a dividend yield of 3.88%, InvestingPro analysis suggests Ipsos is currently undervalued, presenting a potential opportunity for investors. The information for this article is based on a press release statement and InvestingPro data. For detailed financial analysis and additional insights, explore InvestingPro’s comprehensive metrics and expert recommendations.

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