BofA: Investors pour into bonds, pull back from crypto
BEIJING - Chinese online entertainment platform iQIYI (NASDAQ: IQ), a prominent player in the entertainment industry with a market capitalization of $1.92 billion, announced Thursday that its AI-powered feature iJump has recorded over 150 million user interactions since its launch on April 21, 2024. The company’s stock has shown strong momentum, gaining over 21% in the past week.
The feature, which allows viewers to navigate between key scenes in long-form content, reached this milestone within just 120 days of its release, according to the company’s press release statement.
iJump uses artificial intelligence to identify significant moments in shows, enabling users to swipe vertically on their screens to jump to these highlights. The tool is currently available on more than 2,300 dramas and variety shows on iQIYI’s main mobile application.
The company reports that iJump has positively impacted viewer engagement metrics. Data shows that on individual dramas, users of the feature demonstrated third-episode continuation rates up to 7.27 percentage points higher than non-users. Usage of iJump peaks between 9 p.m. and midnight, with daily usage penetration exceeding 19% on popular dramas.
Popular titles featuring the iJump capability include "Strange Tales of Tang Dynasty," "The King of Stand-Up Comedy" Season 2, and "Her Prime."
iQIYI has also developed other AI tools, including Taodou World, which features over 1,200 non-player characters based on the platform’s content, and an AI assistant called Taodou that assists with video searches and recommendations.
The company has implemented AI technology throughout its content production process with tools such as Screenplay Studio, which reviews scripts and offers creative suggestions, and Imaging Studio for visual design support.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.