JD Sports shares downgraded to sell, price target cut on revenue growth

Published 12/08/2024, 13:00
JD Sports shares downgraded to sell, price target cut on revenue growth

On Monday, Deutsche Bank adjusted its stance on shares of JD (NASDAQ:JD) Sports Fashion plc (LSE:JD) (OTC:JDDSF), downgrading the stock from Hold to Sell and revising its price target to £1.10 from the prior £1.15. The firm's revised forecasts for the retailer are 6.5% below the lower end of the company's guided range, prompting concerns about the stock's current free cash flow (FCF) yield premium compared to its peers.

The bank anticipates a modest organic revenue growth of +6% for the fiscal year 2025, aligning with the bottom of JD Sports' guidance. However, expected flat like-for-like sales, within the guided range of 1-4%, may result in a lower profit margin. While there could be a potential uplift in gross margin as promotional activities decrease, the analyst notes that subdued spending in the overall category dampens expectations.

The guidance provided by JD Sports suggests there is only a low single-digit percentage room for operating expense growth after adjustments for depreciation, amortization, and provision release. This forecast is deemed challenging given the mid-single-digit percentage increase in retail space and rising costs.

The focus of the analysis remains on free cash flow due to a significant gap between depreciation, amortization, and capital expenditures, which does not fully reflect the cost of growth. This gap has led to worsening cash conversion, which may eventually impact profit margins as it narrows over time.

Despite the stock's seemingly low valuation compared to its historical performance and its peers on a price-to-earnings basis, the target price of 110 pence is driven by an average free cash flow yield of 7.5% expected in the calendar year 2025 among peers. This adjustment reflects the bank's view on the unwarranted premium JD Sports' stock currently holds in the market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.