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WK Kellogg Co’s stock reached a significant milestone, hitting a 52-week high of 22.84 USD. According to InvestingPro data, the stock is currently trading above its Fair Value, with analysts setting price targets between $14 and $28. This achievement marks a positive trajectory for the company, with a 14.75% return over the past year. The recent surge in stock price suggests increased investor confidence and a favorable market response to the company’s performance. With an overall Financial Health score of "FAIR" and profitable operations over the last twelve months, the company shows resilience. As Kellogg navigates the competitive landscape, this upward trend highlights its potential, though InvestingPro analysis reveals 7 additional key insights about the company’s future prospects.
In other recent news, Ferrero Group has announced plans to acquire WK Kellogg Co for $3.1 billion in a cash deal, adding popular cereal brands like Frosted Flakes and Froot Loops to its portfolio. This acquisition, approved by WK Kellogg Co’s Board of Directors, awaits shareowner and regulatory approvals, with completion expected in the latter half of 2025. WK Kellogg Co also shared preliminary second-quarter 2025 expectations, forecasting net sales between $610 million and $615 million, alongside an adjusted EBITDA ranging from $43 million to $48 million.
Meanwhile, WK Kellogg Co reported a disappointing first-quarter 2025 performance, with earnings per share of $0.20 and revenue of $663 million, both falling short of market expectations. In response to ongoing challenges, Evercore ISI lowered its price target for WK Kellogg stock from $20 to $19, citing sales difficulties and increased promotional spending. The firm maintains an In Line rating, noting Kellogg’s potential productivity improvements by 2026.
Additionally, Stifel analysts upheld a Hold rating on Kellogg Company (NYSE:K), setting a price target at $18. This decision follows Kellogg’s weaker-than-anticipated first-quarter results and a downward revision of its full-year 2025 guidance. Despite these setbacks, WK Kellogg Co remains optimistic about future performance, aiming for sequential improvements throughout the year and significant EBITDA margin expansion by 2026.
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