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CELEBRATION, FL - La Rosa Holdings Corp. (NASDAQ:LRHC), a real estate and PropTech company with a market capitalization of $8.73 million, launched version 4.0 of its proprietary My Agent Account platform on July 1, featuring a fully integrated Transaction Management module. According to InvestingPro data, the company has achieved impressive revenue growth of 90% over the last twelve months.
The updated platform aims to deliver cost savings by improving efficiency, reducing manual processes, and eliminating reliance on third-party systems. All La Rosa agents are required to pay an annual subscription fee to access the platform.
"We are continuously enhancing and refining our proprietary technology to optimize key processes across the organization," said Joe La Rosa, CEO of La Rosa, in a press release statement.
The company recently reported surpassing 3,000 agents, which is expected to increase recurring revenue from platform subscriptions.
Alex Santos, Chief Technology Officer, indicated that planned future updates may include automated transaction notifications, deadline reminders, market condition alerts, and quick access to brokerage policies.
La Rosa Holdings operates 26 corporate-owned brokerage offices across six U.S. states and Puerto Rico, with additional franchised offices and affiliated locations. The company offers agents flexible compensation options, including a revenue-sharing model or a fee-based structure with 100% commission.
The company has also begun expansion into Europe, starting with Spain, according to the press release.
In other recent news, La Rosa Holdings Corp. reported a 19.4% increase in revenue, reaching approximately $38.4 million for the first half of 2025. This growth comes as the company surpasses 3,000 real estate agents, marking a significant expansion in its network. Additionally, La Rosa Holdings announced an 80-for-1 reverse stock split effective July 7, 2025, aimed at meeting Nasdaq’s minimum bid price requirement and potentially attracting more institutional investors. In another development, the company amended the terms of a senior secured convertible note issued in February, clarifying certain errors related to the note’s maturity date and conversion price. La Rosa Holdings also signed a non-binding Letter of Intent with MiiX Financial Holdings Trust to integrate MiiX’s residential financing solutions into its network, a move that could enhance accessibility to homeownership. However, the company faces a Nasdaq delisting notice due to negative stockholders’ equity and has until July 14, 2025, to submit a compliance plan. Despite these challenges, La Rosa Holdings is actively exploring options to address its financial position and maintain its Nasdaq listing.
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