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SAN FRANCISCO - Yelp Inc. (NYSE:YELP), a $2 billion market cap company with impressive 90% gross profit margins according to InvestingPro, announced Monday the appointment of Logan Green to its Board of Directors, effective August 19. Green, who co-founded Lyft and served as its CEO until April 2023 and chairman until August 2025, brings consumer technology expertise to the local business review platform.
"Logan brings a wealth of expertise building and growing iconic consumer brands," said Jeremy Stoppelman, Yelp’s co-founder and chief executive officer, in a press release statement.
Green co-founded ride-sharing company Lyft in 2012 after previously establishing Zimride in 2007, which was later acquired by Enterprise Rent-A-Car. Currently, he serves as a venture partner at Autotech Ventures, where he advises mobility technology startups, and sits on eBay’s board of directors.
Diane Irvine, chair of Yelp’s Board of Directors, stated that Green’s "impressive track record scaling a renowned consumer technology company complements Yelp’s strategic vision."
The appointment comes as Yelp continues to focus on product innovation and enhancing experiences for both consumers and businesses on its platform. The company, founded in San Francisco in 2004, operates a community-driven platform connecting users with local businesses through reviews, photos, and transaction capabilities.
Green holds a B.A. in Business Economics from the University of California, Santa Barbara.
In other recent news, Yelp reported strong second-quarter 2025 earnings, surpassing both earnings per share (EPS) and revenue forecasts. The company achieved an EPS of $0.67, which was 31.37% higher than the anticipated $0.51, while revenue reached $370.34 million, slightly above the expected $365.69 million. Despite these positive financial results, several analyst firms have adjusted their outlooks on Yelp. Evercore ISI lowered its price target to $37, citing macroeconomic headwinds, but maintained an "In Line" rating. Craig-Hallum also reduced its price target to $40, while keeping a Buy rating, emphasizing Yelp’s growth opportunities in artificial intelligence and large language models. Meanwhile, BofA Securities adjusted its price target to $30, maintaining an Underperform rating due to declining user engagement and structural challenges. These developments reflect varying perspectives on Yelp’s future amid economic uncertainties and competitive pressures.
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