Marcolin to craft rag & bone’s new eyewear collection

LOS ANGELES - Guess?, Inc. and WHP Global, co-owners of the fashion brand rag & bone, have entered into a four-year exclusive licensing agreement with Marcolin, a leading eyewear manufacturer. Under this partnership, Marcolin will design, produce, and distribute a new line of premium eyewear for rag & bone, encompassing both sunglasses and optical frames.

This collaboration is expected to leverage Marcolin’s longstanding expertise in eyewear and its relationship with Guess?, Inc., which spans over three decades. The new rag & bone eyewear collection aims to reflect the brand’s New York-inspired aesthetic, combining modern design with traditional craftsmanship.

Fabrizio Curci, CEO & General Manager of Marcolin, expressed enthusiasm about partnering with rag & bone, citing the brand’s embodiment of a contemporary and authentic New York style. Paul Marciano, co-founder and Chief Creative Officer of Guess?, Inc., also conveyed excitement about expanding their partnership with Marcolin to grow rag & bone’s lifestyle offerings through their commitment to style and innovation.

The upcoming eyewear line is set to be available at rag & bone boutiques, the brand’s official website, and select eyewear stores and authorized retailers.

Guess?, Inc., a lifestyle brand known for its contemporary apparel and accessories, acquired operating assets and a 50% interest in rag & bone’s intellectual property on April 2, 2024. As of February 1, 2025, Guess? operates 1,070 retail stores globally, with partners and distributors operating an additional 527 stores across approximately 100 countries.

Marcolin, founded in 1961 in Italy, is recognized for its blend of traditional craftsmanship and advanced technology in eyewear production. The group’s portfolio features a mix of house brands and licensed brands, and it distributes products in over 125 countries.

This announcement is based on a press release statement. InvestingPro analysis suggests Guess is currently trading below its Fair Value, with analysts maintaining a moderate buy consensus. For deeper insights into Guess’s financial health and growth prospects, investors can access comprehensive Pro Research Reports, available exclusively to InvestingPro subscribers, covering over 1,400 US stocks including GES.

In other recent news, Guess?, Inc. reported its fourth-quarter 2025 earnings, surpassing analyst expectations with an adjusted earnings per share (EPS) of $1.48, compared to a forecast of $1.43. The company achieved a 5% increase in fourth-quarter revenues, reaching $932 million, contributing to a full-year revenue of $3 billion, marking an 8% growth. Despite these positive earnings, UBS analyst Mauricio Serna maintained a Neutral rating on Guess, while raising the stock price target from $11 to $12, anticipating a weaker-than-expected first-quarter performance due to sales challenges in the Americas retail sector.

Guess has also announced a new five-year licensing partnership with Sequel, a division of Timex Group, to develop a premium watch collection for the fashion brand rag & bone. This collaboration follows Guess’s acquisition of rag & bone’s operating assets and a 50% interest in its intellectual property. The inaugural watch collection is expected to launch in Fall 2025.

In terms of future guidance, Guess anticipates revenue growth between 3.9% and 6.2% for fiscal 2026, with an expected adjusted EPS ranging from $1.32 to $1.76. The company continues to focus on strategic initiatives to enhance direct-to-consumer productivity and expand brand awareness. These developments come amid ongoing challenges such as global economic volatility and supply chain disruptions, which the company is actively addressing.

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