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VONORE, Tenn. - MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. (NASDAQ:MCFT), a $350 million market cap boat manufacturer that has maintained profitability over the last twelve months, announced its 2026 model year lineup on Wednesday, featuring a completely redesigned X24 model. According to InvestingPro data, the company maintains strong financial health with a FAIR overall rating.
The new lineup introduces several technological upgrades across all models, including a new audio system called SoundStage powered by Meridian, keyless digital ignition, and an optional stern thruster developed with Ilmor for easier maneuverability.
The completely redesigned X24, which headlines the 2026 collection, represents the first full refresh of this model in nearly a decade. The X24 features a reengineered hull, expanded cockpit space, enhanced storage solutions, and a standard Z9 Power Tower with powered functionality.
"For nearly 60 years, MasterCraft has led the industry," said Krista Schipner, MasterCraft’s Vice President of Marketing, in the press release.
Additional enhancements to the 2026 lineup include improved lighting systems, with NXT models now featuring standard full RGB lighting and XT models adding new storage-area LEDs. The company has also introduced six new gel and flake color options across its fleet.
Functional upgrades include an optional valuables drawer on XT models, upgraded onboard battery charger ports, higher-output alternators for certain engines, and new rear entry access on mooring covers.
MasterCraft’s 2026 lineup spans multiple series including NXT, XT, X, and XStar models. According to the company statement, each boat is handcrafted with attention to detail and undergoes rigorous testing to ensure quality and performance.
The 2026 MasterCraft lineup is now available at MasterCraft dealerships globally.
In other recent news, MasterCraft Boat Holdings reported strong financial results for the fourth quarter of 2025, with a notable increase in net sales and earnings per share (EPS). The company achieved an EPS of $0.40, surpassing the forecast of $0.325, and generated net sales of $79.5 million, exceeding expectations. Additionally, MasterCraft announced the addition of five new dealerships across Mexico and Germany as part of its international expansion strategy. This expansion includes two new authorized dealerships in Mexico and three in Germany. In another development, Raymond James raised its price target for MasterCraft Boat Holdings to $25.00, up from $21.00, while maintaining an Outperform rating on the stock. The new price target reflects a 9.5x multiple on Raymond James’ revised calendar year 2026 adjusted EBITDA estimate of $34 million. These developments indicate a positive outlook for MasterCraft Boat Holdings in the near term.
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