Mercedes-Benz appoints new CEO for North American market

Published 11/03/2025, 20:42
Mercedes-Benz appoints new CEO for North American market

STUTTGART, Germany - In a strategic move to deepen its engagement with the U.S. market, Mercedes-Benz Group AG (MBG) has announced the creation of a new Chief Executive Officer position for North America. Jason Hoff, the current Head of Quality for Mercedes-Benz Cars & Vans, will assume the role effective May 1, 2025, reporting directly to the Board of Management.

The establishment of the North America CEO role signifies Mercedes-Benz’s commitment to the U.S. market, where it has been present for over a century. The company aims to harness this new position to drive growth, increase synergies, and streamline its operations in the country. With a focus on strategic direction, the North America CEO will oversee Mercedes-Benz’s activities in the U.S., including research and development, sales, and marketing. The company’s strong market position is reflected in its attractive valuation metrics, with InvestingPro data showing a P/E ratio of 5.7 and a significant dividend yield of nearly 7%.

Mercedes-Benz has a substantial footprint in the U.S., with significant investments in production and infrastructure. The Tuscaloosa, Alabama manufacturing site and the Charleston, South Carolina plant represent over USD 10 billion in investments. The company supports more than 163,000 jobs nationwide, with around 8,000 in manufacturing.

In 2024, Mercedes-Benz sold 324,500 passenger cars and 49,600 vans in the U.S., marking it as the brand’s second-largest market globally. The Tuscaloosa plant serves as a global manufacturing hub for several Mercedes-Benz SUV models, with approximately sixty percent of its annual production being exported.

Jason Hoff brings extensive experience to his new role, having started his career at Mercedes-Benz in 1993 and holding various leadership positions in the U.S. and Germany. His tenure includes overseeing the expansion of the Alabama plant and playing a pivotal role in improving product and customer satisfaction globally.

The announcement comes as Mercedes-Benz continues to innovate and invest in the future of mobility, including the development of electric vehicles and the expansion of a high-speed charging network in North America.

This move by Mercedes-Benz Group AG, detailed in a recent press release, underscores the company’s dedication to maintaining a strong presence in the U.S. and adapting to the evolving demands of the automotive market. With annual revenue exceeding $164 billion and strong free cash flow generation, the company appears well-positioned for future growth. InvestingPro subscribers can access 13 additional key insights and a comprehensive analysis of Mercedes-Benz’s financial health, valuation metrics, and growth prospects through the exclusive Pro Research Report.

In other recent news, Mercedes Benz Group AG reported its Q4 2024 earnings, setting a target margin of 10-12% for 2024. The company announced a €5 billion share buyback plan, supported by cash flow and the monetization of its Daimler Trucks stake. Revenue for the quarter was forecasted at €37.92 billion, with earnings per share projected at €2.18. Mercedes Benz is focusing on new product launches and an electric vehicle strategy, aiming to reduce investment spending by 10% below 2024 levels by 2027. The company also plans to cut fixed costs by more than 10% by 2027. Analysts from firms like Goldman Sachs have shown interest in the company’s strategic approach to the competitive electric vehicle market. Despite the earnings announcement, the stock experienced a slight decline, reflecting cautious investor sentiment. Mercedes Benz’s forward guidance emphasizes significant cost reductions and strategic investments in technology and performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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