Microchip partners to launch first ASA-ML camera platform in Japan

CHANDLER, Ariz. - Microchip Technology Inc. (NASDAQ:MCHP), a $38.66 billion semiconductor company currently trading at $71.68, has partnered with Nippon Chemi-Con Corporation and NetVision Co. Ltd. to introduce the first ASA-ML camera-development platform for the Japanese automotive market, according to a press release issued Wednesday. According to InvestingPro data, the company has demonstrated strong momentum with a nearly 28% return over the past six months.

The platform aims to accelerate adoption of the Automotive Serdes Alliance Motion Link (ASA-ML) standard, which is replacing proprietary camera connectivity solutions in Advanced Driver-Assistance Systems (ADAS). The ASA-ML standard is supported by over 150 member companies worldwide, including major automakers BMW, Ford, Volvo, and GM. Nine analysts have recently revised their earnings estimates upward for Microchip, suggesting growing confidence in the company’s strategic initiatives.

The collaboration centers on Microchip’s VS775S single-port serializer/deserializer device, which powers both Nippon Chemi-Con’s CDTrans camera module and NetVision’s NV061 development emulation board.

"We were first to market with an ASA-ML chipset through our acquisition of VSI, and now we have collaborated with pioneers like Nippon Chemi-Con and NetVision to deliver the first camera development ecosystem that reduces risk and speeds ASA-ML adoption for Japanese OEMs," said Kevin So, vice president of Microchip’s communications business unit.

Katsunori Nogami, CTO at Nippon Chemi-Con, noted the importance of open standards-based connectivity technologies for automotive suppliers and manufacturers seeking interoperable multi-vendor solutions.

The platform addresses industry demands for supply chain flexibility and operational resilience, particularly for L2 and L2+ autonomous-level applications that integrate increasing numbers of cameras and sensors into vehicles.

Engineering samples of the VS775S serializer/deserializer and evaluation kits are currently available to qualified customers.

Microchip will demonstrate the camera/capture card at the Automotive Ethernet Tech Days in Kyoto, Japan, on July 3-4.

In other recent news, Microchip Technology has received attention from several analyst firms regarding its financial outlook. Cantor Fitzgerald maintained a Neutral rating with a $70 price target, noting the potential for significant gross margin expansion in the coming quarters. This expansion is expected to occur faster than consensus estimates, providing a favorable position for Microchip. Truist Securities also adjusted its price target for Microchip Technology, raising it to $64 from $52, citing a recovering sales and margin outlook. The firm’s revised earnings per share estimate for 2026 stands at $2.66, reflecting optimism in the semiconductor sector.

Additionally, Microchip Technology has enhanced its TrustMANAGER platform, incorporating secure code signing and Firmware Over-the-Air (FOTA) update capabilities to comply with evolving cybersecurity regulations in the EU. The company also launched new Digital Signal Controller (DSC) families aimed at improving energy efficiency in motor control and AI server power supplies. These DSCs are designed to meet functional safety standards, making them suitable for automotive and industrial applications. These developments highlight Microchip’s efforts to address security challenges and improve energy efficiency in its product offerings.

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