MicroSalt secures spot on innovative companies list

LONDON - MicroSalt PLC (AIM: SALT), a company specializing in low-sodium salt alternatives, has been recognized by Fast Company in their 2025 list of the World’s Most Innovative Companies. The company, known for its patented full-flavor salt with approximately 50% less sodium, earned the ninth position in the "Small but Mighty" category, which highlights businesses with fewer than 50 employees that are making significant impacts in their industries.

Fast Company’s annual ranking is a widely-recognized editorial that celebrates companies setting new standards across various sectors of the economy. Brendan Vaughan, editor-in-chief of Fast Company, described the list as "a comprehensive look at innovation today and a playbook for the future," underscoring the importance of these companies in guiding progress during rapid global changes.

Rick Guiney, CEO of MicroSalt, expressed his enthusiasm for the company’s inclusion and ranking, stating that the acknowledgment reflects their dedication to advancing food industry technology and promoting healthier eating habits. MicroSalt’s product caters to the increasing consumer demand for health-conscious alternatives to traditional high-sodium products, which aligns with the World Health Organization’s goal of a 30% reduction in global sodium intake by 2025.

MicroSalt’s technology produces micro-sized salt particles that maintain the taste of salt while reducing sodium content, addressing the health risks associated with high sodium consumption, such as cardiovascular disease. The company holds patents in the United States, China, Mexico, and Australia, with additional patent applications pending in other jurisdictions, solidifying its position in the low-sodium salt market.

The company’s marketing strategy focuses on reaching large food manufacturers, direct consumers, and e-commerce platforms with its all-natural, low-sodium solution. MicroSalt’s initiative is poised to capitalize on the growing market for healthier food options and aims to contribute to a more sustainable food landscape for future generations.

This news is based on a press release statement from MicroSalt PLC.

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