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NEW YORK/NEW ALBANY - The National Football League announced Monday a multi-year partnership with Abercrombie & Fitch (NYSE:ANF), designating the retailer as an Official NFL Fashion Partner, the first such designation for a league sponsor.
The partnership builds on Abercrombie’s existing relationship with the NFL, which began in 2022 when the company started offering licensed NFL products. The collaboration aims to blend athletic style with everyday fashion for both male and female fans. According to InvestingPro analysis, the company appears undervalued based on its Fair Value calculations, with strong financial metrics including a P/E ratio of 9.26 and healthy cash flows. InvestingPro subscribers have access to 12 additional key insights about ANF’s financial outlook.
As part of the agreement, Abercrombie will launch the "Abercrombie Style Concierge," a service providing styling assistance to select NFL players. The retailer has also debuted a national campaign featuring San Francisco 49ers’ Christian McCaffrey, Detroit Lions’ Amon-Ra St. Brown, Dallas Cowboys’ CeeDee Lamb, and Cincinnati Bengals’ Tee Higgins.
"As the NFL continues to evolve, we are partnering with brands that share our strategic vision," said Tracie Rodburg, senior vice president of global partnerships at the NFL, according to the press release.
The partnership includes player-designed apparel and activation at NFL events, including select international games. Abercrombie will also promote NFL-themed merchandise in its retail locations worldwide.
Fran Horowitz, Abercrombie & Fitch Co. chief executive officer, stated that the company has been working with the NFL and athletes for several years, making the official sponsorship "a natural progression."
The collaboration comes as the NFL seeks to expand its appeal among female fans, who comprise nearly half of the league’s fan base according to the announcement.
Apparel representing all 32 NFL teams is now available in select Abercrombie stores and on the company’s website, including hoodies, sweatshirts, t-shirts, outerwear, and accessories. With a market capitalization of $4.7 billion and robust earnings per share of $10.18, Abercrombie & Fitch shows promising financial strength. For detailed analysis and comprehensive insights, investors can access the full Pro Research Report available on InvestingPro, which provides in-depth coverage of ANF among 1,400+ top US stocks.
In other recent news, Abercrombie & Fitch reported a robust first-quarter earnings per share (EPS) of $1.59, surpassing consensus expectations due to stronger sales. The company’s revenue for the quarter was $1.10 billion, exceeding expectations by $38 million and surpassing the previous year’s $1.02 billion. Management provided an optimistic forecast for fiscal year 2025, projecting EPS to be between $9.50 and $10.50, which is more favorable than the bearish market prediction. Citi analysts increased their price target on Abercrombie & Fitch shares to $105 from $98, reiterating a Buy rating, while CFRA adjusted the price target to $152 from $169, maintaining a Strong Buy rating. Meanwhile, JPMorgan lowered its price target to $141 from $147, maintaining an Overweight rating. The company also launched a multi-season partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, Dani Watt, for its activewear brand, Your Personal Best (YPB). This collaboration marks the first for the YPB line, spanning three seasonal drops through Summer 2026.
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