Nice appoints former Microsoft executive as president of CX division

HOBOKEN, N.J. - NiCE (NASDAQ:NICE) announced Friday the appointment of Jeff Comstock as President of CX Product & Technology, effective October 1, 2025. Comstock will report to CEO Scott Russell and join the company’s executive leadership team.

Comstock comes to NiCE after a 25-year career at Microsoft, where he most recently served as Corporate Vice President leading the Customer Experience applications business. During his tenure, Microsoft’s Dynamics 365 Customer Experience business achieved double-digit year-over-year revenue growth in the most recently reported quarter. NICE has shown similar strong performance, with revenue growing 11.39% over the last twelve months to $2.8 billion.

The incoming executive brings over two decades of experience in enterprise SaaS applications, having led global product, engineering, and AI teams. Comstock holds an MBA with High Honors from the University of Chicago Booth School of Business and a B.A. in Management Information Systems from Western Washington University.

"Jeff’s proven track record in building, scaling, and leading customer experience platforms - with deep expertise in AI - makes him uniquely positioned to accelerate our strategy," said Russell in the press release statement.

Comstock expressed enthusiasm about joining NiCE, stating, "I believe NiCE is best positioned in the industry to lead the transformation of CX with agentic AI."

NiCE provides AI-powered platforms that automate customer engagements across various industries in over 150 countries worldwide. The company is publicly traded on the Nasdaq exchange under the ticker NICE. According to InvestingPro analysis, NICE appears undervalued at current levels, with strong fundamentals including more cash than debt on its balance sheet. Discover 6 more exclusive ProTips and detailed valuation metrics with an InvestingPro subscription, including the comprehensive Pro Research Report available for NICE and 1,400+ other stocks.

In other recent news, NICE Systems reported strong second-quarter earnings, with non-GAAP earnings per share of $3.01, slightly surpassing the consensus estimate of $2.99. The company’s revenue reached $727 million, exceeding analyst expectations of $713 million and marking a 9% year-over-year increase. Barclays noted that despite NICE’s strong fundamentals, they have lowered their price target to $200 due to sector multiple compression, while maintaining an Overweight rating. In contrast, JMP Securities reiterated its Market Outperform rating with a $300 price target, highlighting the company’s expanding AI capabilities, which grew 42% to $238 million in the most recent quarter. Northland also reiterated its Outperform rating with a $250 price target, emphasizing NICE’s cloud revenue growth of 12.3% year-over-year. Additionally, NICE announced a multi-year brand ambassador partnership with professional golfer JJ Spaun, the 2025 U.S. Open Champion. Under this agreement, Spaun will display the NICE logo on his shirt during competitions. These developments highlight NICE’s strategic growth initiatives and market performance.

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