NoMad Las Vegas to rebrand as The Reserve at Park MGM

LAS VEGAS - MGM Resorts International (NYSE:MGM) announced Monday that NoMad Las Vegas will be rebranded as The Reserve at Park MGM, with the transition fully taking effect on December 17. The hospitality giant, currently trading at $35.27 with a market capitalization of $9.65 billion, has seen its shares gain nearly 9% over the past week. According to InvestingPro analysis, MGM is currently trading slightly above its Fair Value, with a P/E ratio of 152.5.

The 293-room luxury hotel will maintain its upscale experience while renaming several venues. NoMad Pool will become The Terrace Pool, NoMad Library will be renamed The Library, and NoMad Bar will transform into The Reserve Bar.

According to the company’s press release statement, The Reserve at Park MGM is expected to join Marriott Bonvoy’s Autograph Collection in early 2026 as part of MGM’s strategic licensing partnership with Marriott International. Once integrated, Marriott Bonvoy members will be able to earn and redeem points at the property.

This addition will expand the MGM Collection with Marriott Bonvoy to 13 destinations on the Las Vegas Strip, including Bellagio, ARIA Resort & Casino, The Cosmopolitan of Las Vegas, and Mandalay Bay Resort & Casino.

Reservations for The Reserve at Park MGM will be available through MGM Resorts’ website and the MGM Rewards app starting December 17.

The rebranding represents another step in MGM Resorts’ ongoing development of its Las Vegas portfolio, which currently encompasses numerous hotel and gaming destinations across the Strip.

In other recent news, MGM Resorts has been the subject of several analyst evaluations following its third-quarter earnings report, which showed weaker-than-expected results in its Las Vegas operations. This led UBS to lower its price target for MGM Resorts from $39.00 to $37.00, maintaining a Neutral rating. CFRA also downgraded the stock from Buy to Hold, reducing its price target from $47.00 to $35.00, due to concerns over slowing growth in Las Vegas. Wells Fargo initiated coverage on MGM Resorts with an Underweight rating and a $29.00 price target, citing limited potential upside because of increasing capital outflows. These developments come as BetMGM, a joint venture involving MGM Resorts, launched sports betting operations in Missouri, expanding to 30 markets nationwide. The launch includes a new retail sportsbook at Century Casino & Hotel Cape Girardeau and mobile betting statewide. Meanwhile, Macau’s gaming revenue in October rose 16% year-over-year, surpassing expectations, despite initial declines due to temporary factors. This data reflects ongoing dynamics in the gaming sector, with analysts closely monitoring MGM Resorts’ performance and strategic moves.

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