Norwegian Cruise Line to honor loyalty status across three brands

Published 29/09/2025, 13:54
Norwegian Cruise Line to honor loyalty status across three brands

MIAMI - Norwegian Cruise Line Holdings Ltd. (NYSE:NCLH), currently trading at $25.04 with a market capitalization of $11.4 billion, announced Monday the launch of its new Loyalty Status Honoring Program, allowing guests to have their loyalty tier status recognized across all three of its cruise brands starting October 15, 2025. According to InvestingPro analysis, the company has shown strong momentum with a 30.8% price return over the past six months.

The program will enable members of Norwegian Cruise Line’s Latitudes Rewards, Oceania Cruises’ Oceania Club, and Regent Seven Seas Cruises’ Seven Seas Society to have their loyalty status honored at corresponding tiers when sailing with any of the three cruise lines on a per-cruise basis. With revenue of $9.6 billion in the last twelve months and a gross profit margin of 41.4%, the company has demonstrated robust operational performance. For deeper insights into NCLH’s financial health and growth potential, InvestingPro subscribers have access to over 30 additional key metrics and exclusive analysis.

"We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands," said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd., in a press release statement.

The company operates a combined fleet of 34 ships that visit approximately 700 destinations worldwide. The program aims to encourage guests to experience different cruise styles across the company’s portfolio while maintaining their earned loyalty benefits.

Guests can begin requesting loyalty status transfers starting September 29, with the first eligible sailings beginning October 15, 2025. Detailed information about tier equivalencies, eligibility requirements, and specific benefits is available on each brand’s loyalty program webpage.

Norwegian Cruise Line Holdings said the initiative is part of its "Charting the Course" strategy, which focuses on strengthening guest loyalty and enhancing the overall cruise experience.

The company currently has plans to add 13 additional ships across its three brands through 2036, which will increase its total capacity by over 38,400 berths.

In other recent news, Norwegian Cruise Line Holdings reported significant developments in its financial outlook and analyst ratings. Truist Securities raised its price target for Norwegian Cruise Line to $31, maintaining a Buy rating, following the company’s second-quarter earnings and recent financing activities. UBS reiterated a Neutral rating with a $27 price target, adjusting earnings estimates after Norwegian completed a series of debt refinancing transactions. JPMorgan added Norwegian Cruise Line to its U.S. Equity Analyst Focus List, setting a price target of $43, citing strong booking trends and potential catalysts for future growth. Stifel also increased its price target to $37, highlighting the stock’s undervaluation and potential for appreciation in the coming months.

Meanwhile, Mizuho maintained an Outperform rating with a $29 price target, despite a recent decline in share value, acknowledging the company’s strategic financial transactions aimed at enhancing cash flow and balance sheet flexibility. These developments reflect a mix of optimistic outlooks and strategic financial maneuvers for Norwegian Cruise Line, as analysts adjust their projections based on recent activities.

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