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LONDON - On The Beach Group PLC (LSE:OTB) has reported transactions under its share incentive plan (SIP) involving key executives, according to a regulatory filing on May 21, 2025. General Counsel and Company Secretary Kirsteen Vickerstaff, Chief Strategy Officer Adam Hansen, and Chief People Officer Jennie Cronin each purchased ordinary shares at a price of 257 pence per share.
The transactions took place on May 20, 2025, on the London Stock Exchange (LON:LSEG). Vickerstaff acquired 39 shares, while Hansen and Cronin each bought 58 shares under the company’s SIP. These purchases are part of the initial notifications for all three executives, indicating their active participation in the plan designed to align their interests with those of the shareholders.
On The Beach Group plc, identified by the Legal Entity Identifier (LEI) 213800K51Y9BZY7F9R69, has not provided further details on these transactions beyond the regulatory requirements. Share incentive plans like the one at On The Beach are commonly used by companies to incentivize and retain top management by offering them a stake in the company’s future performance.
The news of these transactions is based on a press release statement and provides insight into the commitment of the company’s executives to its financial wellbeing. It is a common practice for executives to buy shares as a signal of confidence in the company’s prospects.
On The Beach Group PLC is a UK-based online retailer of beach holidays. The company has not commented on the transactions beyond the regulatory disclosure. Shareholders and potential investors often monitor PDMR transactions as they can provide indications of the executives’ views on the company’s valuation and future performance.
The London Stock Exchange, where the transactions occurred, is a primary venue for the trading of On The Beach Group plc shares. The company’s stock performance and executive transactions are of interest to investors tracking the travel and leisure sector.
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