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CAMBRIDGE, UK - Bango PLC (AIM:BGO), a technology company specializing in monetization of digital content, has entered into a licensing agreement with Optimum, a prominent U.S. telecommunications provider. Under the agreement, Optimum will offer its customers subscription bundles using Bango’s Digital Vending Machine® (DVM™), starting with a six-month promotional access to two popular streaming video on demand (SVOD) services.
Optimum, operated by Altice USA, serves approximately 4.5 million customers across 21 states with fiber internet, mobile, TV, and phone services. The launch of the new subscription offer represents Optimum’s first foray into leveraging the Bango DVM™, which allows for a single integration point for partners to provide a variety of premium subscription services.
The DVM™ is designed to enable companies in telecommunications, retail, and banking to deliver digital services efficiently. By integrating with DVM™, partners can offer customized subscription bundles to their customers, which can be managed directly through their existing billing systems.
Anil Malhotra, CMO at Bango, expressed enthusiasm about the partnership, stating, "The DVM™ empowers Bango partners to innovate through subscription bundling and to scale quickly, delivering high-impact offers that increase customer satisfaction and business growth."
This initiative is part of a broader trend in the telecommunications industry to provide value-added services and enhance customer experiences. Bango’s DVM™ is gaining traction as a tool for companies to expand their digital service offerings and tap into the growing subscription economy.
The announcement indicates that this is just the beginning of Optimum’s plans to introduce more streaming partners and consumer subscription services through its collaboration with Bango. However, the specific financial terms of the agreement were not disclosed.
This new development is based on a press release statement issued by Bango PLC. Bango is known for enabling content providers to reach more paying customers through global partnerships and is trusted by major content providers such as Amazon (NASDAQ:AMZN), Google (NASDAQ:GOOGL), and Microsoft (NASDAQ:MSFT).
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