Paramount secures exclusive media rights for Zuffa Boxing

LOS ANGELES - Paramount, a Skydance Corporation (NASDAQ:PSKY), a prominent player in the media industry with annual revenue of $28.76 billion, and TKO Group Holdings, Inc. (NYSE:TKO) announced Monday a long-term media rights agreement making Paramount+ the exclusive streaming home for Zuffa Boxing throughout the U.S., Canada, and Latin America. According to InvestingPro data, Paramount’s strong financial position is reflected in its healthy liquidity ratio of 1.39.

The partnership will begin in January 2026 with Paramount distributing 12 boxing events in the first year, with plans to increase that number in subsequent years. The company stated that select events may also be simulcast on CBS and other Paramount platforms. This strategic move comes as Paramount shows strong market performance, with InvestingPro reporting a remarkable 78.11% return over the past year.

Zuffa Boxing is a new professional boxing promotion formed by TKO and Sela, with leadership from UFC President Dana White, HE Turki Alalshikh of Saudi Arabia’s General Entertainment Authority, Sela CEO Dr. Rakan Alharthy, and WWE President Nick Khan.

"I’m excited to bring great boxing events to a global audience," White said in the press release. "Paramount will be the home for UFC and boxing fans to watch the greatest fights in combat sports."

Cindy Holland, Chair of Direct-to-Consumer for Paramount, noted that the partnership "advances several of our core priorities: delivering premium sports to fans, providing audiences with year-round marquee live events, and creating long-term value through a differentiated, must-watch portfolio of content."

According to the announcement, TKO will serve as managing partner, providing operational expertise and oversight of the promotion.

The companies indicated that further details about Zuffa Boxing, including fight schedules and the first streaming event on Paramount+, will be announced in the coming months. While currently trading at an attractive Price/Book ratio of 0.44, analysts tracked by InvestingPro project profitability for Paramount this year, with several additional bullish indicators available in the full Pro Research Report.

In other recent news, Paramount Skydance Corporation has made several strategic moves that have caught the attention of investors. Paramount announced the appointment of Makan Delrahim as Chief Legal Officer. Delrahim brings experience from his previous role as Assistant Attorney General overseeing the U.S. Department of Justice’s Antitrust Division. In addition, Dennis K. Cinelli, Chief Financial Officer at Scale AI, has joined Paramount’s Board of Directors, expanding the board to 11 members. Paramount is also reportedly preparing a bid for Warner Bros. Discovery, with a potential offer ranging between $22 and $24 per share, though this remains speculative. The possible merger has drawn criticism from Senator Elizabeth Warren, who voiced concerns over media consolidation. Despite the controversy, the rumor of the acquisition has resulted in a positive reaction from investors, with Benchmark maintaining its Buy rating on Paramount. These developments indicate significant activity within Paramount Skydance as it navigates potential expansions and leadership changes.

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