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Investing.com -- Perplexity announced Wednesday it will introduce a free agentic shopping product for U.S. users next week, just as holiday shopping begins to accelerate.
The artificial intelligence startup’s new feature will allow users to make purchases directly through search results. "The agentic part is the seamless purchase right from the answer," Dmitry Shevelenko, Perplexity’s chief business officer, told CNBC in an interview. "Most people want to still do their own research. They want that streamlined and simplified, and so that’s the part that is agentic in this launch."
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For this shopping initiative, Perplexity has formed a partnership with PayPal. The company plans to eventually enable direct purchases from more than 5,000 merchants through its search engine.
This new offering builds upon Perplexity’s "Buy With Pro" feature, which was released for paid subscribers late last year. According to the company, the free version will offer improvements in detecting shopping intent and will provide more personalized results by utilizing memory from users’ previous searches.
When asked about potential revenue from transactions completed through its platform, Perplexity declined to provide details.