S&P 500 may face selling pressure as systematic funds reach full exposure
LONDON - Pulsar Group PLC (AIM:PULS), a leading provider of audience intelligence solutions, has announced a placement of new ordinary shares to raise gross proceeds of up to £3.0 million. The company, which offers Software-as-a-Service (SaaS) for the global marketing and communications industries, aims to use the funds to accelerate its cost reduction program and for general working capital purposes.
The placement, conducted through an accelerated bookbuild, will offer up to 7,894,736 new shares at a price of 38 pence each, representing approximately 5.8% of the company’s enlarged issued share capital post-placement. Cavendish Capital Markets Ltd is acting as the Nominated Adviser and Broker for the placement.
This strategic move follows Pulsar’s recent announcement of its results on May 1, 2025, which outlined the company’s three-pillar strategy focusing on operational transformation, growth scaling, and market reinvention through AI investment. The group has reported a net Annual Recurring Revenue (ARR) growth of £0.6 million in the first four months of the current financial year.
The board believes that expanding key client relationships and acquiring a diverse range of new customers positions the company for continued ARR growth. Further cost reduction initiatives identified by the group are expected to improve financial performance and enhance cash generation.
The placement will be conducted using the company’s existing shareholder authorities and is subject to customary conditions. Admission of the new shares to trading on AIM is anticipated to be effective by 8.00 a.m. on May 13, 2025.
Director participation in the placement is expected from Christopher Satterthwaite, Sarah Vawda, Joanna Arnold, Mark Fautley, and Max Royde, representing Kestrel Partners, Pulsar’s largest shareholder. Their participation is considered a related party transaction under AIM Rules.
The announcement is based on a press release statement and contains only factual information relevant to investors. No endorsement of claims or promotional statements has been made.
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