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LONDON - Queens Park Rangers Football Club has partnered with TokenFi, a company specializing in asset tokenization, for the upcoming 2025-2026 EFL Championship season, according to a press release statement issued Thursday.
Under the agreement, TokenFi will serve as QPR’s Official Partner and Official Training Kit Sleeve Partner, with its logo appearing on training wear for the first team, coaching staff, and manager. The company’s branding will also be displayed throughout Loftus Road Stadium, including on LED signage, dugout headrests, hospitality lounges, and club media backdrops.
The partnership includes digital activations such as email campaigns, matchday graphics, and newsletters. TokenFi’s associated brands, Floki and Valhalla, may also participate in the collaboration, with potential for extension into the 2026-2027 season.
Euan Inglis, QPR’s Commercial Director, said the partnership aims to connect with supporters globally through innovative methods. Pedro Vidal, Community Relations Officer at TokenFi, described the deal as an opportunity for fans to participate in the club’s journey through tokenization.
TokenFi describes itself as a platform that enables asset tokenization without requiring coding knowledge. The financial terms of the sponsorship were not disclosed in the announcement.
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