Street Calls of the Week
NEEDHAM, Mass. - SharkNinja, Inc. (NYSE:SN) launched a redesigned direct-to-consumer website on Monday, combining its Shark and Ninja brands under a single platform at SharkNinja.com. The company, which boasts a market capitalization of $12.47 billion and impressive revenue growth of 23.5% over the last twelve months, continues to strengthen its direct-to-consumer presence.
The home appliance company’s new mobile-first website features intuitive navigation for product discovery and integrated social content to help consumers explore the company’s product lineup. The platform includes a dedicated support hub for warranty information, FAQs, parts, and accessories. According to InvestingPro analysis, SharkNinja maintains a healthy financial position with a strong current ratio of 1.94, suggesting robust operational efficiency to support its e-commerce expansion.
"With the reimagination of SharkNinja.com, we are bringing our Shark and Ninja brands under one destination, making it easier than ever to explore, shop, and be inspired by the problem-solving innovation behind SharkNinja," said Mark Barrocas, CEO of SharkNinja, in a press release statement.
The new platform is powered by Salesforce Commerce Suite and incorporates artificial intelligence through Salesforce Agentforce to enhance customer support capabilities. The company stated that the unified platform will support nationwide shipping and is designed to accelerate its e-commerce capabilities.
SharkNinja also indicated it is working with wholesale partners to enhance their digital storefronts to deliver more connected shopping experiences.
Based in Needham, Massachusetts, SharkNinja designs and manufactures home appliances across multiple product categories and employs more than 3,600 associates worldwide. For investors seeking deeper insights, InvestingPro offers comprehensive analysis of SharkNinja’s financial health, which currently rates as GOOD, along with 11 additional exclusive ProTips and detailed valuation metrics in its Pro Research Report.
In other recent news, SharkNinja has been added to JPMorgan’s Analyst Focus List as a Growth Idea. Despite a recent decline in stock value, JPMorgan maintains an Overweight rating, suggesting that medium to long-term investors might find this a buying opportunity. Additionally, SharkNinja announced that comedian Kevin Hart has joined as a global brand ambassador, alongside David Beckham. This partnership will feature a digital series showcasing SharkNinja products in everyday scenarios, aiming to boost brand visibility. In executive news, SharkNinja’s Chief Financial Officer, Patraic Reagan, has announced his resignation, effective September 5, 2025. The company clarified that his departure is not due to any disputes or disagreements. Furthermore, certain shareholders affiliated with the board’s Chairperson are offering 5 million ordinary shares in a public offering, with an option for underwriters to purchase an additional 750,000 shares. These developments reflect SharkNinja’s ongoing strategic and operational activities.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.