Six Flags attendance rises 3% in August as demand rebounds

CHARLOTTE - Six Flags Entertainment Corporation (NYSE:FUN), North America’s largest regional amusement park operator, with a current market capitalization of $2.2 billion, reported a 3% increase in attendance for August 2025 compared to the same period last year, according to a company statement released Friday.

The amusement park operator entertained 17.8 million guests during the nine-week period ended August 31, representing a 2% increase over the comparable period in 2024. The August figures showed stronger performance with 172,000 additional visits compared to August 2024.

"We are very encouraged by the strong rebound in attendance and heightened demand for our parks as the summer progressed," said President and CEO Richard A. Zimmerman in the press release.

Despite the attendance gains, revenues for the nine-week period totaled approximately $1.1 billion, down 2% from the same period last year. The company attributed this decline to a 4% decrease in in-park per capita spending, primarily due to promotional activities designed to drive visitor volume. According to InvestingPro analysis, the company’s financial health score indicates challenges, with short-term obligations exceeding liquid assets and a concerning current ratio of 0.52.

Six Flags also reported strong early sales of 2026 season passes, with units pacing ahead of last year and average pass prices up 3%. The company highlighted particular consumer interest in its all-park add-on option.

Following weather-related challenges in the second quarter, Six Flags reaffirmed its full-year Adjusted EBITDA guidance of $860 million to $910 million. InvestingPro analysis suggests the stock is currently undervalued, though investors should note that six analysts have recently revised their earnings expectations downward. For detailed insights and additional ProTips, explore the comprehensive Pro Research Report available on InvestingPro.

The company operates 27 amusement parks, 15 water parks, and nine resort properties across the United States, Canada, and Mexico. Six Flags completed a merger with Cedar Fair over a year ago and stated it continues to prioritize debt reduction while maintaining financial flexibility to advance strategic initiatives. The company currently carries a substantial total debt of $5.5 billion, with a debt-to-equity ratio of 3.11, highlighting the importance of its debt reduction efforts.

In other recent news, Six Flags Entertainment has experienced a series of notable developments. The company reported second-quarter results that fell short of expectations, largely due to significant weather disruptions and a shift in cost timing, according to UBS. Despite these challenges, UBS maintained its Buy rating on the stock with a $40 price target, highlighting ongoing confidence in the company’s prospects. However, Truist Securities downgraded Six Flags from Buy to Hold, citing a reduced earnings outlook and lowering its price target to $27.

S&P Global Ratings also downgraded the company to ’BB-’ with a negative outlook, pointing to persistent operational weaknesses and high leverage. UBS also adjusted its price target to $34 due to weather impacts and expense management issues. Meanwhile, Oppenheimer lowered its price target to $40, maintaining an Outperform rating, but noted potential benefits from stable consumer spending and favorable weather conditions. These recent developments reflect a mixed outlook from analysts regarding Six Flags’ future performance.

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