Sportradar extends Bundesliga partnership with enhanced betting features

ST. GALLEN, Switzerland and FRANKFURT, Germany - Sportradar Group AG (NASDAQ:SRAD), a $9.35 billion market cap sports technology leader whose stock has surged over 170% in the past year, and Bundesliga International have strengthened their longstanding partnership to deliver new data-driven betting products for the 2025-26 season, according to a press release statement. According to InvestingPro data, the company maintains a strong financial position with more cash than debt on its balance sheet.

The expanded collaboration, which dates back to 2005, introduces three new offerings: Live Player Markets that create approximately 240 additional betting opportunities per match using tracking data and AI; 4Sight Streaming that incorporates AI-driven animated overlays into live streams; and an Enhanced Live Match Tracker powered by tracking data and computer vision. This innovation-driven approach has helped Sportradar achieve impressive 19.37% revenue growth over the last twelve months.

"We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world," said Patrick Mostboeck, SVP Fan Engagement at Sportradar.

Peer Naubert, Chief Executive Officer of Bundesliga International, stated: "The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry."

The new features leverage the 3.6 million data points collected from every Bundesliga match through Sportradar’s proprietary technology.

Sportradar, founded in 2001, provides sports technology solutions to organizations including ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, covering over a million events annually across major sports.

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, is responsible for marketing audiovisual rights, sponsorships, and digital licenses through a global network of 80 partners.

In other recent news, Sportradar Group AG announced record second-quarter revenue of €318 million, marking a 14% increase compared to the same period last year. The company also reported a profit of €49 million, a substantial turnaround from a €2 million loss in the previous year, aided by strong operating results and a €54 million foreign currency gain. Adjusted EBITDA rose by 31% to €64 million, with margins expanding to 20.1%. As a result of these positive developments, Sportradar raised its full-year outlook, highlighting ongoing operational momentum.

In addition, Goldman Sachs adjusted its price target for Sportradar to $32, up from $31, while maintaining a Neutral rating. The firm noted that Sportradar’s Q1 revenue was in line with expectations, but the adjusted EBITDA exceeded forecasts. Management indicated that fiscal year 2025 margins are expected to expand due to leverage across various expense items, including sports rights. These developments reflect the company’s strong growth across its business segments.

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